My father once ran a small convenience store in Brooklyn and though he had strong opinions on politics and religion he was wise to keep it to himself and not stir the pot so as not to scare valuable customers to shops down the block.
Controversies come and go in the technology world and while we see plenty of posturing and theatrics, there seems to be at least as much kiss and makeup as there is strange bedfellows. Apple vs. Samsung. Apple vs. Qualcomm. Apple vs. Microsoft. Apple vs. Amazon?
Apple On Sale
All those companies have gone head to head and toe to toe in recent years, but all seem to have done a quick and pragmatic 180-degree turn to become, well, at least frenemies. Apple’s executives have a long history of stirring the pot only to climb into bed with a hated rival.
The latest to catch me in a double take was not Qualcomm. Both Apple and Qualcomm needed to settle that one because there was much to lose and much to gain; the gap was so wide between them that a settlement was the only option. Apple paid Qualcomm what it owed, and Qualcomm promised to deliver chips for a few years.
All is well. Or, is it?
Mac360 colleague Kate MacKenzie thinks Apple Is Still On Sale. Why? How? Look around. Apple raised prices on new products last year only to have them discounted late last year and this year.
Apple is on sale and nowhere is that more obvious than at Amazon.
Too much time on my hands and an inherently and slightly sinister perspective tells me that all is not well in the relationship between Apple and Amazon. Apple’s stance on privacy is contrary to Amazon’s reliance on customer data to sell every more products to the customer base. Apple’s gross margins are the envy of the industry, yet just about anything with an Apple logo on it can be found on Amazon.com.
Apple on sale on Amazon must mean that Apple is happy, right? More sales means more profits, right?
Not so fast.
Amazon has so many Apple products on sale that the online retail giant is in position to take customers away from Apple’s own online store and the Apple Store in the mall. At retail prices, Apple makes a bundle on every piece of hardware sold. When Amazon sells the same hardware at a massive discount then my nose begins to smell the difference.
Amazon issues record-breaking discount on Apple’s 12 inch MacBook
$799. Free shipping for Amazon Prime members. Yes, that particular MacBook– at $500 off– sold out quickly but just wait around awhile because Amazon seems to have Apple on sale all the time.
Over the past few months I’ve seen Apple on sale on Amazon for almost every product the company makes. Mac, iPhone, iPad, Watch, AirPods, and more. You name it, it looks like Amazon wants to sell it at dealer cost. That tells me Amazon is taking advantage of a new relationship with Apple by discounting products and luring them away from Apple’s own online store and Apple Store in the mall– where Apple would make even more money on each item sold.
I agree with Kate. Apple is on sale. The company will not discount much on its own website or in its own stores but it does allow for some hefty discounts with other retailers; both big box and online, and nowhere does that kind of discount show up better than at Amazon.
My perspective might be off a mile, and I’m not complaining because I have Amazon Prime, but Amazon’s low, low, lower than low prices on Apple gear tells me that Amazon CEO Jeff Bezos, a Steve Jobs wannabe if there ever was one, doesn’t mind taking a big piece of Apple’s action the old fashioned way.
Apple has been put on sale, but not at Apple.