Now it seems that privacy is everywhere, it’s an industry buzzword, a trending meme, and, of course, fully embraced by Google and Facebook, once the evil twins of privacy violations, both of which now want to give their users more privacy. What gives?
Legalese Marketing Speak
Apple is right to ring the privacy bell. After all, gathering personal information and then using it against customers to get them to do advertiser’s bidding is not what Apple is all about. Unfortunately, that is exactly what Google and Facebook are all about. Gathering private information and then using it against their very users.
Yet, here we are but a few months into 2019 and both Google and Facebook are touting… insert Mac360’s famous drum roll here… privacy. How can enemies who farm privacy for a living suddenly become more concerned about your privacy.
They cannot. It’s all posturing, legalese, and marketing speak to make you– their user, and therefore a part of their respective advertising products– think that all is OK because Google and Facebook respect your privacy even more than Apple.
They. Do. Not.
Chris Matyszczyk on Google:
It needs to know everything about you because… it’s after as much of the advertising industry as it can swallow whole.
To remain the dominant advertising force on the interwebs, Google needs to gather as much information about every user as possible.
Leopards do not change their own spots. That injured snake you found and nursed back to health is still a snake. So, why is Google going all in on privacy these days?
Google also needs to look as if it’s doing something about privacy, because privacy is the new big thing.
Most companies the size of Google are pragmatists and when the wind blows against them, they learn to sail in a different direction. All this noise about privacy has brought about lawsuits and calls for regulation, and pragmatic executives want a way to stem the tide.
Sorry. It was Mixed Metaphor Day at the public library.
[Google] introduced more privacy and security controls which, in the latest version of Android, might even amount to 50 elements for you to toggle away at.
Well, that solved everything. Google gave us privacy controls which we can turn off and delete. Where are they?
You want privacy? Knock yourself out and see if you can wade through all this privacy stuff. Even our incredibly brainy engineers would struggle.
Therein lies the gist of all this privacy nonsense.
Do some Googling on the phrase privacy wiki and you’ll get a bunch of Wikipedia definitions that cover the gamut of the so-called privacy issue.
Take your pick.
Privacy – is the ability of an individual or group to seclude themselves, or information about themselves, and thereby express themselves selectively.
Internet Privacy -involves the right or mandate of personal privacy concerning the storing, repurposing, provision to third parties, and displaying of information pertaining to oneself via the Internet.
Information Privacy – is the relationship between the collection and dissemination of data, technology, the public expectation of privacy, legal and political issues surrounding them. It is also known as data privacy or data protection…
Right to Privacy – is an element of various legal traditions to restrain governmental and private actions that threaten the privacy of individuals. Over 150 national constitutions mention the right to privacy.
Privacy Law – refers to the laws that deal with the regulating, storing, and using of personally identifiable information of individuals, which can be collected by governments, public or private organisations, or other individuals.
See the problem?
When the likes of Google, Facebook, Amazon, Apple, government authorities, industry pundits, critics, and privacy hawks talk about privacy, which one are they talking about?