Guess who has a keyboard problem? First, Apple’s Mac notebooks. Second, Apple customers who own Mac notebooks. Yes, that wonderful butterfly keyboard mechanism turned out to be a boondoggle and Apple has yet to recover. What would fix … Continue Reading »
Archives for May 2019
On The ‘Missing Magic’ In Tim Cook’s Apple
To hear the nattering nabobs of negativism tell the story, each one a card carrying member of the technorati elite politburo, Apple is in decline. Indeed, following an industry trend, hardware sales are down. Has Apple lost its … Continue Reading »
Why The Mac Needs Intel On The Outside
Apple co-founder and former CEO, Steve Jobs, was known for taking risks. Almost ever venture from his return to run Apple in mid-1997 was a massive risk for the company. Let’s compare that to Tim Cook to see … Continue Reading »
Apple’s ‘Price Increase’ And ‘On Sale’ Paradox
Hey, have you heard the news? Apple really, really wants customers to upgrade to new products and buy new gear. Well, it’s either that or Amazon’s CEO really hates Apple’s CEO. It could be either. Or, both. Ever … Continue Reading »
The Problem With FOMO And Low Battery
One of the advantages of using an RSS reader to dig through dozens of websites to gather news and informations– as opposed to multiple news apps– is the ability to see what news gets regurgitated elsewhere. The one … Continue Reading »
About Apple’s ‘World Changing’ Hardware
We’ve said it before and we’ll say it again. Apple is a hardware company. Go down the list of Apple’s revenue streams– there are more than one– and you’ll see that hardware dominates. iPhone leads, followed by Services … Continue Reading »
How Apple Cannot Save Itself From Apple
Remember floppy disks? When was the last time you used a floppy disk on a Mac? Yet, the Save icon on many Mac apps is a floppy disk. What does that say? There are times when we simply … Continue Reading »
The Mac And The Declining Halo Effect
Color me a certified Mac user since the last century; since a time and place on the space time continuum where Apple and the Mac were mostly synonymous. What a difference a century and a few new products … Continue Reading »
A 5G Revolution Will Revolutionize Apple
Apple in the 21st century, under the rule of CEO Tim Cook, is not the Apple of the last century, or even Apple under co-founder Steve Jobs. One of Mac360’s co-founders pointed out the obvious many years ago. … Continue Reading »
Now Is The Time For An Auto Delete Button
More than most techno-gadget makers, Apple seems to understand that users want and need control over alerts and notifications, and easy access to simple actions. Siri Shortcuts is a good example. What is missing from Apple’s software these … Continue Reading »
The Holy Trinity Of Apple Security Features
Few technology gadget makers have a reputation for implementing new features and functions as well as Apple. Touch ID might be the perfect example because it married convenience and security. Long passwords are not convenient. A fingerprint scanner … Continue Reading »
Apple Adds A New Secret To The Sauce
Quick. Can you name where most of Apple’s revenue and profits come from these days? iPhone, right? What else? Well, the obvious ones– Mac and iPad. Those in the know point to Services as Apple’s new secret sauce. … Continue Reading »
Subscription Apps Are Killing My Apple Life
The latest trend to hit Apple Store appaholics is the subscription craze. Color me somewhat jaded about trends, but this is one that seems more destined to cut back my tendency to be addicted to applications. Here’s what … Continue Reading »
What You Need To Know About iPhone XI
What’s coming soon to an Apple Store near you? iPhone 11. Or, maybe iPhone Xi. How will it differ from the current flagship; iPhone XS Max? That depends upon your perspective and imagination. All smartphones follow the original … Continue Reading »
No, Apple Does Not Have Trust Issues
Color me jaded. Headlines bother me. They should describe what the rest of an article says, but all too often they are used to grab your eyeballs to view something which does not match the headline itself. Why? … Continue Reading »
Yes, Apple Is Working On A Foldable Mac
The Mac needs a touchscreen. They’re all the rage among computers these days. Every Android smartphone has a touchscreen. Even Apple’s iPhone and iPads have touchscreen displays. Microsoft’s Surface PC business has grown faster than the rest of … Continue Reading »