The latest trend to hit Apple Store appaholics is the subscription craze. Color me somewhat jaded about trends, but this is one that seems more destined to cut back my tendency to be addicted to applications.
Here’s what is happening. More and more apps for Mac, iPhone, and iPad have hit the subscription button. That means two things. First, app developers get ongoing revenue. App users get ongoing expenses.
Killing Me, Softly
A couple of weeks ago I was watching Leo Laporte’s TWiT and the MacBreak Weekly episode with Leo, Andy, and Rene, with special guest Oliver Breidenbach of Boinx Software. I like their software and recommend it to Mac users. Boinx has a utility for the Mac’s mouse that I want. It’s called Mouseposé.
Here’s what it does.
Mouseposé is the indispensible mouse pointer highlighting tool (aka “virtual laserpointer”) for everyone doing demos at tradeshows, presentations, trainings and screencasts, or those individuals with huge and high resolution displays.
Here’s what it costs. $9.99. A year. Yep. That’s a subscription price tag.
To fair and straightforward, you get plenty for the money because Mouseposé might be the best mouse pointer tool you can get on the Mac.
I like the Mouseposé effect when giving presentations on my Mac.
To highlight the area of interest around the mouse pointer, just hit a configurable hotkey and the entire screen is slightly dimmed and just a circle around the mouse is highlighted. An elegant start/stop animation is designed to draw your eyes toward the mouse pointer, wherever it might be hiding. The whole effect, including the size of the circle and the intensity of the dimming, can be extensively customized to your liking.
The only problem I have is the same one that is killing my incentive to try and to buy new Mac applications. The ongoing subscription price tag. Already I have more than a dozen iPhone and iPad app subscriptions, and that does not include the annual price tag for Adobe Create Cloud and Microsoft Office 365, two of the big dawgs in the subscription biz.
I want app developers to make money, but sometimes an ongoing price tag seems onerous when compared to competing apps and the time honored one-time purchase. As a utility with capability goes, Mouseposé is far less than Office 365 which has an annual price tag of about $69 from Microsoft.
Which of the two is the better value?
Another example is the popular Bear notes app. Think of Bear as a mini-word processor that competes with Apple’s Notes but is less than Pages. Both are free. Bear is $15. A year.
My Apple life keeps hitting the subscription fee speed bumps.