Who is the online privacy champion? It must be Facebook because co-founder Mark Zuckerberg has addressed the privacy issue head on and he is still CEO. Privacy lives on Facebook. Maybe it’s Google because the company’s CEO says the search engine giant is all about privacy.
What’s wrong with those two choices? First, they both have embraced online privacy as a component of their respective corporate cultures even when and while both are privacy abusers. Who does that leave? Apple? Or, Amazon?
Why are Google and Facebook adopting the privacy mantle that Apple championed in recent years? First, both companies want to avoid government regulation. Second, privacy as an issue is trendy and has gone mainstream (thanks to Apple’s public posture). Finally, why not? If you can’t beat’em, then join’em is a time honored tradition and there is no way Google or Facebook can top Apple on privacy.
Yet, if you dig around you’ll see that privacy has a number of respective definitions all rolled up into a single buzzword that anyone can adopt.
Digital Privacy – Digital Privacy is a collective definition that encompasses three sub-related categories; information privacy, communication privacy, and individual privacy. It is often used in contexts that promote advocacy on behalf of individual and consumer privacy rights in digital spheres, and is typically used in opposition to the business practices of many e-marketers/businesses/companies to collect and use such information and data.
Whoa. My eyes are burning already. Because Google protects the information it collects about users does that mean the company is a privacy champion?
Who gathers and stores and secures such information more than Google? Or, Facebook? Nobody.
Well, except perhaps the aliens that took over the planet a few years ago and are taking a census of humanity to begin a filtration process for future inhabitants; but that’s a different issue to be taken up at a different time.
The business model.
What about Amazon?
Please. Amazon wants you to buy goods from, well, Amazon, hence the gazillion ads and email messages you receive– all based upon information the company collects about you– that are designed to get you to part with your hard earned dollars.
If those four technology behemoths are the only ones on the list, then Apple wins the online privacy championship, hands down. Of course, Apple still collects customer information and uses it to improve and promote products. Mac360, on the other hand, does not collect user information, does not use advertising trackers, and not even analytics trackers.
Are we the online privacy champion?