Yes, the app subscription trend– popularized by Adobe and Creative Cloud suite, and Microsoft’s Office– is a thing now and Apple, Google, and others are joining in to find yet another way get our money without giving us anything to call our own.
Games & TV
My parents and grandparents watched television the old fashioned way. On a black and white boob tube with an antenna cable connected to an antenna on the roof. Free TV. What a concept. These days our home here in Florida has cable TV. 300 channels on and nothing worth watching– for a monthly fee.
Over the past year Apple’s customers have seen a notable increase in app subscriptions. Pay $3.99 a month to use an app. Stop paying, and the app stops working. Of course, the same thing happens with a lease car or the cable TV subscription.
Stop paying and they take the car away or unhook the cable.
What’s going on?
Subscriptions are a thing. Settle back, slump your shoulders, and get used to it because this is one trend that has legs and isn’t likely to go away any time soon. Ditto for free apps that come with an in-app purchase option, which often is the disguised front for… insert Mac360’s famous drum roll here… a subscription.
So, you want to buy Photoshop? No. Can. Do. It’s a monthly fee. Microsoft has Office on lease, too. Music? Apple Music and Spotify. Rent to use, not rent to own. Or, put another way, pay forever for music, apps, and insert yet another drum roll here… music, books, and television shows.
Apple TV+ brings streaming television shows. For a monthly fee. Apple Music? Monthly fee. Apple News+? Monthly fee.
Get the idea? The future is available for a monthly fee.
Even iPhone is in the act with Apple’s iPhone Upgrade Program where you rent to own. With AppleCare. That’s one subscription I use.
I checked my iTunes account and I have half a dozen rent-to-use app subscriptions already, and two or three others on my list of try-before-you-don’t-own.
This is a trend with legs but it’s getting crazy.