Apple fell strongly on the side of customer privacy and security with the new Sign in with Apple feature for apps. What’s not to like? If you’re a customer and need a sign-in for an application or website, nothing.
If you’re an app developer or a website, you might have some concern that Apple is forcing yet more privacy and security on you. Too bad. So sad. How will Google, Facebook, Twitter, and others respond to Apple’s obvious privacy and security play?
Not. An. Option.
There is a good chance that every Apple customer who has been online for any length of time understand the Sign on with… system. Need to sign in to use a website? Many off an email option added to Sign in with Facebook or Sign in with Google, and others. It’s fast and easy.
What’s the problem?
In the Sign on with… system you’re giving app developers and websites information about yourself, the ability to collect and use what you may deem private and secure, in exchange for the simple ease of logging in.
Apple thinks that situation is untenable and the company’s customers deserve better, hence the Sign in with Apple option. That deprives Google, Facebook, Twitter, and websites and app developers from the ability to track you and gather information about you.
Even better, Apple has decided that the single sign-on system it provides– Sign in with Apple– is both convenient for users and a requirement for app developers. If their sign-in process has Google or Facebook or any other, then Sign in with Apple is a requirement.
There are strong benefits to using Apple’s system instead of anything else.
First, Apple doesn’t collect data about you and then track you online in the same manner. Second, Apple gives you a disposable email address alias to use with your iCloud email so third parties will never know your real email address. Even better, you can manage those disposable email address aliases and delete ones you don’t want to use.
Finally, Apple’s implementation of Sign in with Apple is mandatory for app developers, some of which make money on data that is gathered from your online presence.
Is Apple forcing app developers and websites to be more private and secure to your benefit? Yes.
This won’t be the end of the story but it should be.