Hey, it’s free. Even the iCloud email account is free. What’s not to like? Well, actually, many things. Junk Mail sucks. Mail has far too many features to master, does not handle multiple accounts well, and the user interface drives users to Spark and power users to Airmail.
So, what’s new in Mail?
Mail on iPhone, iPad, and Mac is free, so you would not expect it to have all the features app developers put into third party email apps– you know, like fonts. Big whoop, right? Fonts is fonts. Who cares?
What I care about is managing email accounts and worrying that I’m giving too much information wherever and whenever I log into websites that demand an email as part of the ID process. Even worse, there are websites that demand I use Facebook, Twitter, or Google’s Gmail as part of my username and login.
Apple just killed that problem and made using Mail worth it again.
It’s called Sign In With Apple.
It works much the same as Sign in with Facebook, or Sign in with Gmail, but Apple– known for making options easier and more private for customers– made this work even better. Third party app developers can use the Sign in with Apple button on their website sign up and login system.
First, you get to use Face ID after that. Second, no additional information is added to the third party sign in process (or, later, when data is collected and used against you). Third, there is an option to use an auto-generated relay email address– an alias– that hides your real email address from wherever you’re logging into or signing up.
That is worth gold.
Finally, and even better, that relay email address– the alias– is controlled and managed by you, and you get the option to delete it if you won’t want messages from whomever again. I will use Mail more frequently, and definitely use Sign in with Apple wherever possible.
Apple made email just a little more tolerable.