Over the course of the past few years Cook and Apple have taken a more public stance on privacy and security; most often with a stance on data collection and usage that is the antithesis of Google and Facebook but without naming names.
With one simple and straightforward announcement, among many, Apple fired a torpedo in the direction of Google and Facebook and it’s likely the executives of both privacy invaders are truly pissed off.
If you’ve been online for a few years then you know about the Sign On With… windows that pop up on various applications and websites. Sign on with Google. Sign on with Facebook. Instead of having to worry about dumping your email address on yet another website or app, instead of having to create a new username and password, you’re able to sign on via your Google or Facebook (or, even Twitter) accounts.
Easy peasy. What’s not to like about that? Fast, simple, and secure, right? Not so fast, Waldo. Fast? Yes. Simple? Uh huh. Secure? Yeah, mostly. What about private?
Uh, no. Google, Facebook, and the app developer or website continues to gather ever more information about you; information that is then turned around and used against you by advertisers to get you to buy more products, or by entities that want to manipulate your thinking about politics, religion, or competitor products.
Apple has a better way and it was a tiny little bombshell introduced alongside many new products, features, and functions this week.
Sign in with Apple.
In the future, as you browse around or use apps on your Mac, iPhone, or iPad, instead of Sign in with Whomever, you’ll be treated to Sign in with Apple, too. At the top. Apple won’t track information about you and use against you because Apple is a hardware company, not an advertising company that sucks the blood of user privacy to survive.
Even better, Apple will give you the option to use an anonymous email alias so the app or website you’re logging into won’t know who you are or be able to track you.
You bet Google and Facebook et al are pissed.
Even more better, Apple lets you control those anonymous email aliases so you can delete the ones you don’t want to be used. That means third party app developers and websites will not be able to not be able to grab your email address and use it against you.
Yes, Apple just peed on Google and Facebook and I like it.