Say NO! to the FUD; fear, uncertainty, and doubt. If you want to see how well Apple will do in the next year or so, check out the Apple Special Event video. Unless you’re a competitor of Apple’s products, what you will see is both the future and some awe-inspiring software that will define how more than a billion earthlings will use the future.
Photos, Videos, Wow!, Oh My
Apple holds two major events each year, and WWDC 2019 seems to have topped all but iPhone releases in scope and depth. Watch it if you have time, and you’ll need it, as the show weighs in beyond a couple of hours.
This even hit me from multiple angles. Apple has a new OS. Uh huh. The iPad received some long overdue recognition that it’s not just a big iPhone. iPad OS comes with features that just don’t work on iPhone, including new split screen options, cursor navigation, and keyboard shortcuts.
But I digress.
Oh, did I mention the new Mac Pro? If you loved the cheese grater Mac Pro models from yesteryear– Mac360 ran on one of those Mac Pro models years ago– then get ready to kiss goodbye to $11,000 to, well, probably more than $20,000 for a real live professional Mac Pro.
But I digress.
Among the many, one items popped into my head as I watched the show– photos and videos. Now, you might find an Android smartphone with a slightly better camera (and photos) than the camera in new iPhone X models, but you will be hard pressed to tell which photos come from which cameras.
We’re talking DSLR-like photos for the rest of us.
One area where Apple tops all comers is with videos. Yes, I take more photos than videos, but Apple’s iPhone and iPad take videos better than broadcast quality and let you edit 4K video.
Take that, Samsung-whatever and Google Pixel-whatever?
No, what struck me throughout the show and tell was how Apple makes photos and videos that are better than the original scenes. In some cases, the original photo– with no enhancements– looks better than the original scene, human or otherwise, and I’m OK with that.
Then, with the touch of a button in Photos or a slider bar in iMovie or Final Cut Pro, those photos and videos become vastly superior to the originals. What can be done with an 8K video on the Mac Pro will blow your mind but you won’t be able to see the full range of quality enhancements because, well, iPhone and iPad don’t do 8K videos.
What that means is you get better than what you shoot for an iPhone or iPad camera. Better than the scene or subjects, and each can be made even better than what gets captures.
That is a massive sea change in photography and videography and you get it on every iPhone and iPad, and it can be edited and enhanced beyond standard cinematic levels with the new Mac Pro.
If you have the money.