Remember Samsung’s recent Galaxy Fold? The Korean conglomerate launched Fold to great fanfare, then seeded a few dozen to early adopter reviewers, then– thanks to Folds that broke at the fold– yanked them back in for a relaunch.
Yes, we’re still waiting for a Samsung Galaxy Fold re-launch, but the wait may be longer than expected. Even AT&T gave up on the Fold and cancelled preorders. A few times since the Fold disappeared Samsung spokesfolks have said the release was coming, but we might wait less time for an affordable Mac Pro.
I read through a few recent headlines and they tell the tale.
- Samsung Galaxy Fold Reviews; Awesome Idea, Crap Execution
- Samsung Delays Galaxy Fold Launch
- Samsung Struggles To Fix Galaxy Fold
- AT&T Cancels Galaxy Fold Preorders
That pretty much highlights the entire saga. Great idea, crappy execution, faulty launch, footnote in Galaxy history.
What were Samsung’s executives really thinking?
Without question the Fold was not ready for market, and the failed launch may have soured the buying public from a foldable smartphone for a few years at worst, and, at best, gave Samsung’s competitors a big break.
Why didn’t someone on the development team tell executives that Galaxy Fold wouldn’t fold without breaking?
Let me call it the Steve Jobs Syndrome. We saw it in action when MobileMe launched with the new iPhone in 2008. It was a disaster. Why?
Obviously, MobileMe wasn’t ready to launch, but just as obvious was the fear that Steve Jobs brought to the development team. The fear of telling Steve Jobs that MobileMe was not ready to launch was less than the fear of launching a product that did not work properly.
Maybe it would work out OK. It did not. Neither did Samsung’s Galaxy Fold.
As it stands, the idea of foldable smartphone remains plausible, and you’ll know when the world is ready for one when Apple launches a foldable iPhone.