I understand the sentiment, though the issue of Apple’s growing price tags can be looked at through multiple perspectives. In the past couple of years Apple has increased prices across the board. Is Apple still affordable for its 1-billion customers?
Camel & Straw
A camel can only carry a specific number of straws on its back. Sooner or later, the load reaches a point where one more straw will break the camel’s back. The new Mac Pro, which in full entry-level mode at just under $12,000, is the camel that broke my friend’s back.
Across the board, for the past few years, in every major product line, Apple has raised prices for new models. Forget the new Mac Pro for a moment and look elsewhere down the line. MacBook Air? Higher price. Mac mini? Higher price. iPad Pro? Higher price. MacBook Pro? Higher price. iMac Pro? Higher price. iPhone XS? Higher price. See the trend?
Yes, you pay more and get more. Apple comes with better support and service than you’ll find on Windows PCs and Android smartphones. Apple’s retail stores are the gold standard. Apple’s products have better resale value. And, even with the recent surge in prices, many of Apple’s major hardware products are discounted on Amazon, Best Buy, and other retailers; big box and online.
My friend and co-worker and I both bought a cheese grater Mac Pro a few years ago, shortly after Intel went Inside and we cherished the built-in capabilities and flexibilities even after the trash can Mac Pro replacement arrived in 2013. We could afford that big hulking Mac Pro from yesteryear but we cannot afford the new Mac Pro in any configuration. $12,000 is a lot of money, so to say the Mac Pro is aimed at professionals is to redefine what constitutes a professional today vs. less than a decade ago.
I understand his sentiment. I see the problem all around me. In many cases, Apple’s products are the most expensive in their respective categories.
That has formed the basis of the so-called Apple Tax for many years.
Mac Pro 2019 changes all that. Now it’s an Apple Mortgage.