One of the tech rag headlines that caught my eye this morning came from Adam Clark Estes: “Apple Just Gutted Its Laptop Line.” Uh oh. That doesn’t sound good. What’s going on?
Gutted? Remember, a headline is designed to get your attention so you’ll read an article and, in the process, be exposed to as much advertising as you can stand. It’s a time honored tradition. Inexpensive or nearly free content in exchange for ads to rot your brain.
Facts vs. Fiction
Another aspect of today’s online experience is the difficult segregating facts from fiction. Fact: Apple changed the Mac notebook line. Fiction: “Apple Just Gutted Its Laptop Line.” See the difference.
Wait. There’s more.
A new round of laptops appeared in the Apple Store this morning, which is bad news if you ask me.
I didn’t. Why not? Facts matter.
What Apple did was tweak the entire line. Gone is the entry-level Mac notebook, the MacBook. In its place is an even better MacBook Air with improved SSD storage prices and a better display. Not far away is an improved entry-level 13-inch MacBook Pro now with Touch Bar and Touch ID. Oh, and with a lower price tag.
What’s not to like.
Yesterday, there were four distinct models of MacBooks. Now, there are two. Neither of them is particularly impressive.
If beauty is in the eye of the beholder then facts or fiction must be living in there, too.
Yesterday, Apple had a MacBook, a MacBook Air, and a 13-inch MacBook Pro, and a 15-inch MacBook Pro. Depending upon how you count them, that’s either three distinct models, or four distinct models (each with a huge variety of options).
Today, the MacBook is gone. Everything else has been improved and lowered in price.
Again, what’s not to like.
Apple just killed the only MacBook Pro with physical function keys as well as the cute 12-inch MacBook.
Cry me a river.
The physical function keys remain on the MacBook Pro but they are infinitely (maybe– I didn’t count that high) customizable, including the option to just leave them alone so they remain function keys of the past.
But now, if you want to buy a new MacBook Pro, you have to deal with the tricky Touch Bar.
Or, not use it all. That’s tricky.
Maybe I’m sentimental or just old-fashioned, but I loved that MacBook Pro with the physical “F” keys. We were old friends! Since 2003, I’d been using some variation of the MacBook Pro with proper function keys
Dude, things change. Deal with it.
As Mac360’s co-founder said often, “Nothing improves without change.” Apple changed the keyboard from a design that worked and was much loved, to a design that came with problems already built in.
Word on the streets says the latest butterfly design keyboard works better and Apple says it will be more durable. But to be on the safe side, those new Macs with the new keyboard still fall into the keyboard replacement program.
Good for Apple.
A lot of people will like what Apple is selling now.
As always. Most like, many like, a few will not. What’s new?
Apple is framing this release as a sort of back-to-school special. College students can get the entry-level MacBook Air for $1,000 or the entry-level MacBook Pro for $1,200. Apple will also throw in a set of Beats Studio3 wireless headphones for no additional cost.
How traditional of Apple.
Everything is better and at lower prices. Even SSD storage is lower on every Mac in the line.
Students could also just buy a Chromebook for $500 and use the headphones they probably already own.
Uh huh. How long do those last? What apps do they run?
One word: Photoshop.
Two words: Microsoft Office.
The fact that Apple is offering fewer laptop choices to its users still stinks.
Uh huh. Isn’t that the notebook– they’re notebooks, not laptops— you didn’t want to buy anyway, dude? The improved MacBook Air sells for the same price as the old, not-upgraded-in-years MacBook, and with a student discount.
Again, cry me a river.
Yes, change happens. Nothing improves without change. Think grapes to wine. What Apple did to the Mac notebook line was good.