Apple has a number of so-called killer apps scattered across iPhone, iPad, Mac, and even Watch. Apple Maps comes to mind. So does Safari (far better on users than Google Chrome). I like Photos and Shared Albums. And who can argue with the advantages of Face ID on iPhone and iPad?
The technology world loves to talk about killer features and killer apps and Dan Moren extended Apple’s highly acclaimed Touch ID and Face ID to a new level. In a way, the next Apple killer app is already here.
As much as I think Apple being in bed with Google– the search engine giant pays Apple billions to allow Google to be the default search in Safari– is not good for the company’s privacy reputation, show me another techno-gadget giant that does it better?
Apple wants your iPhone to be home to whatever you want– messages, email, photos, search history, calendar and contacts, games and apps– and away from prying eyes of government officials, crooks, hackers, family members, or neighbors and two of the best ways to make that happen are Touch ID and Face ID.
Moren explains the innie vs outie of Touch ID and Face ID.
In Apple’s usage, that authentication has generally been inward-facing: users control access to their own files and data, and the system checks to see whether or not we are the person who should be allowed in. But beginning in iOS 13, a few minor updates will start moving that authentication into the public realm, opening up the ability for us to prove our identity to others. And there’s a lot more room for Apple to expand there.
In simple terms, remarkably secure and highly convenient authentication– the kind you use to log into websites, visit banking sites or business sites, or to use anything on your iPhone or iPad Pro– Touch ID and Face ID– is already here.
This makes Apple’s secure and convenient accessibility a killer app. Authentication.
Already on iPhone and iPad Pro I can use Face ID to let me login to various websites and applications. That means both– Touch ID and Face ID– are already excellent authentication tools, but Apple plans to embed it even deeper into out daily lives.
iOS 13 will take this further by allowing iMessage users the ability to voluntarily share their names and an image of their choosing with contacts, even if they’ve never been in touch before. (Users get to control whether everybody can automatically see this, only one’s existing contacts, or whether they’ll be prompted each time.) This turns iMessage into something a little closer to a social network, but—more to the point—it also potentially provides a degree of identification by linking a name with an iMessage account.
Wait. Messages is a social network?
Look at the discrimination between blue bubbles vs. green bubbles, memoji and animoji vs. ugly emoji. Apple claims to have about 1.5-billion devices in the wild, and with all of them using Messages, that also makes it a massive social network of sorts.
Step by step, Apple has taken the beauty and simplicity of Touch ID, then Face ID, and integrated them into how we use our devices, and the next step is just weeks away.
Apple’s new Sign In with Apple system launching this fall also endeavors to provide a degree of authentication and identification with external services. Since it’s keyed into Face ID and Touch ID, the sign in can authenticate you, and then pass along that authentication information to the website or app in question.
In retrospect, and in a very obvious way, Touch ID and Face ID have become a platform of authentication that can be used across the board of Apple’s devices, and that makes them a killer app.