This week I read a headline and an article about how Apple’s iPhone line consists of only three new devices; iPhone XS, XS Max, and XR. All the rest are old iPhone models with a slightly lower price tag.
That got me to thinking about another headline and article about an armchair techno-pundit who knows exactly how Apple could simplify its complex iPhone line. Then it struck me. Complexity, like simplicity, and beauty, is in the eye of the beholder.
Simple To Whom?
Somewhere in September Apple likely will introduce all the new iPhones and this year’s crop may be more complex than in years past. Two years ago Apple had the iPhone 8 on the bottom. The year before it was iPhone 7. Last year it was iPhone XR.
What about this year? What will Apple move into last year’s line? Does anybody really know what time it is? Does anybody really care? The interwebs is such that you’ll read complaints that Apple’s iPhone line is too confusing and you’ll read complaints that it needs to be expanded to fill the gaps.
Again, beauty is in the eye of the beholder. So is simplicity and so is complexity.
What about Apple’s entire product line? Apple CEO Tim Cook once bragged that all of Apple’s products would fit on a kitchen table. Perhaps, but not all product iterations. For example, there are seven iPhone models, but each one has multiple colors and multiple storage options.
There are five iPad models, each with different SSD storage options, and different colors. Cook might have to stack the products on his kitchen tables to make room.
Watch doesn’t count because even with all the different versions and cases and bands most of it would still fit into a small bucket on the kitchen table.
I counted seven different Mac models– ranging from Mac mini to Mac Pro– and most of those come in different BTO– build-to-order– configurations with different colors, different RAM options, different storage options, and with iMac, different size displays and graphic cards and, well, you get the idea.
Cook would have a crowded kitchen table and we haven’t even started on the Beats headphones yet. Or even mentioned iPod touch. Or, AirPods. Or, iPhone cases.
Sure, we might want at $799 Mac, or a $99 Watch, or even go back to yesteryear with a red, white, and true blue Mac Pro for less than $3,000, but Apple sells what it sells. If there is anything missing from the line it would be a handheld iPhone.
Handheld iPhone? Yeah. One you can hold in one hand and still operate with one hand. Handheld as in iPhone SE. Or iPhone 5s. You get the idea. That would make Apple’s product line perfect.
One thing is for sure. Apple’s hardware product line is not as simple as Google and not as complex as Samsung. Maybe Apple’s product line is like the Goldilocks Zone.
It’s just right. For Apple.