Online advertising is stuck between a rock and a hard spot. Advertising greases the wheels of online commerce. Websites need advertising to exist. Over the years, advertisers became greedy and demanded ever more information from online users.
To combat the wasted time, wasted bandwidth, and wasted resources, users began to install ad blockers to get rid of offensive ads and user trackers. Apple and Google have a problem with that growing trend.
Ad blockers and tracker blockers can be installed on all major browser platforms, including Safari for Apple’s devices, and Google’s Chrome for all others.
See the problem? Google. Apple.
Google is the world’s most dominant actor in online advertising and Google’s Chrome browser is the most used browser on planet earth; both by wide margins. Google makes the vast majority of its revenue and profits from advertising.
Google does not like ad blockers or tracker blockers.
What about Apple?
Our favorite iPhone maker’s Safari browser is the second most used browser on the planet and Google pays Apple billions of dollars a year– pure profit– to make Google the default browser on Safari.
Apple may have a public stance against the likes of information trackers like Google and Facebook, but the company isn’t afraid to make some profit at user’s expense.
Google is not a company run by stupid people and even they can read the handwriting on the wall. More and more users are adopting ad blockers and tracker blockers because they make browsing more private, and the prevent more information from being sucked up by third parties who then use that data against the very users who gave it.
Google’s Chrome now has a default-on ad blocker. Thomas Claburn:
[Ads] that fall short of the advertising industry’s Coalition for Better Ads’ rules – which forbid particularly annoying ad formats like popups – will be blocked by Chrome’s built-in, on-by-default ad filter.
Good news, right?
Google has been rolling out such advertising filters for more than a year. Chrome users must be overjoyed at saving time and bandwidth and feeling better about not being tracked so much.
The new update must be even better, right?
Its expanded global reach won’t make much of a dent in the online ad volume, however. As of July 2019, adverts on less than one per cent of websites failed to meet ad industry standards
So, if my math remains somewhat accurate, that means Google Chrome’s ad blocker system does not block about 99-percent of all online advertising that users will see.
What’s going on?
Google on the advertising standards changes:
This is the first set of ads standards based entirely on direct feedback from tens of thousands of consumers on what they want to experience when they go online.
Look, I don’t mind advertising. I know what it does for online commerce and business. What I don’t want is advertising that is in my face all the time. What I want is advertising that does not track my whereabouts all the time.
How about that, Google?
Mac360 and all the Apple Villagers websites have advertising. That’s what keeps everyone in business. But we don’t use ad trackers or any kind of tracker; including analytics trackers. We don’t even have cookies. Without all those trackers hanging onto every webpage, our pages load far faster than any other Apple-oriented website.
That’s the way it should be.