Alright, let’s test your memory. Do you remember Napster? How about Rip. Mix. Burn? If you go back that far then it’s likely you have a music collection of sorts, but if you’re like a growing number of Apple’s customers, you pay the piper for Apple Music.
That’s OK. iTunes is in a slow death spiral that could last for years. Yet, it was just a few years ago when Apple was not even in the music streaming business, Spotify and Pandora were all the rage. Can you guess who is growing streaming music faster than the big dawgs? Amazon? Nope.
Apologies to Lennon McCartney:
I read the news today, oh boy. About a music service that was growing fast. And though the news was rather say, well I just had to laugh, I read the paragraph.
Amazon now fastest-growing music service, outpacing Apple & Spotify
How fast is Amazon Music Unlimited service growing? Someone made a guesstimate, then compared that number– 32-million– to the published numbers from Spotify (100-million) and Apple (60-million).
Wow. How is it that Amazon is the fastest growing music service?
Only Spotify knows the quality of their subscribers. Ditto for Apple. The guesstimate just lumped in anybody in the free Amazon Prime Music tier and the Unlimited subscribers. Well, I’m here to tell you that Amazon’s music service is not the fastest growing service.
Two words: Mincey Music.
Last month Jesse shared some songs with a handful of neighbors to see how easy it would be to share music. It’s easy. She shared five songs last month as a test, and 500 songs this month, and growing at the pace of, what’s the math? 100x per month is far faster than Amazon, Spotify, or Apple.
The problem here is the math. It doesn’t all add up. Apple doesn’t say how many are on the monthly plan for single users, or how many are on the multiple user plan for $5 a month more. Spotify doesn’t hand out details, either, and the company has a free tier which will muck with the math.
Amazon, of course, is famous for not giving real numbers to anyone, so anything Amazon is a guess. Jesse’s numbers are not a guess. They’re fact. They’re also not scalable. This isn’t a business anybody named Mincey wants to get into, but you get the idea, right?
It’s easy to become the fastest growing whatever when you start from lower numbers. As the numbers grow, the growing rate becomes slower. Take a dose of skepticism whenever websites regurgitate someone else’s guesses.