As a corporate giant in the technology industry, Apple has not had many corporate logos. The original was butt ugly. Then the Apple logo with rainbow colors debuted. Upon his return to Apple in 1997 Steve Jobs changed it to a simple one color design.
Word on the streets says that CEO Tim Cook may allow some future Apple products to sport the old multi-colored Apple logo above. Maybe so, maybe not, but it would be a way for Cook to embrace Apple’s heritage more than Jobs.
Pride? Or, Love?
Ben and I searched all over Amazon for a suitable rainbow colored non-Apple Watch band. Amazon’s Watch bands tend to average about $10 while Apple’s Watch bands start at five times that amount. We didn’t find one to match Apple’s own Pride 2019 Watch band so we bit the bullet and cashed in a couple of gift cards so we can sport the colors we love while planning for a destination to the home of Rainbows. Hawaii.
Pride notwithstanding, the multi-colored rainbow has a history that predates Apple’s rainbow logo from the last century. Apple’s logo sports six colors while the standard LGBTQ rainbow has nine colors.
Will Apple go back to Apple’s rainbow logo of yesteryear? Apparently there is much love in Cupertino for a return.
There is the resonance with the rainbow logo that’s been part of our identity for many years. The rainbow is also a positive and joyful expression of some of our inclusion values and I think that one of the primary reasons the idea resonated so immediately and so profoundly with us was the form — the connection from an aesthetic design point of view. A semi-circle relates so beautifully and naturally to the form of the ring.
Ive was talking about the Lady Gaga performance at Apple Park earlier in the year. The stage was a semi-circle of Apple’s six colored rainbow logo. Even nearby steps were outfitted in the same colors.
Clearly, Apple as a company of history loves the rainbow colors, and they may hold a special place in Tim Cook’s soft heart, too.
Other than the bow to Apple’s history and the logo of the last century, and Tim Cook’s position as a member of the LGBTQ community, what would an Apple product with the old multi-colored rainbow logo look like?
Uncomfortable – The Mac has those brushed metallic colors while Macs of the past were plastic, so I don’t see the colorful logo emblazoned upon a Mac.
Color Overkill – the iPhones with the most colors are the entry-level X-phones, iPhone XR, but suddenly I see too much color and even some colors that clash.
Ancient History – One can argue than many, many Apple customers have no knowledge of the multi-colored rainbow logo. After all, Jobs changed it almost 22 years ago.
Forward – Historically, Apple has always been about moving the bar forward, of dispensing with the past; capable of discarding products, features, and functions with ease. A blast to the past would go against that historic grain. Apple is about going forward, the future; not a company rooted in the past.
Only Tim Cook knows if Apple will venture back in time, but I would bet against it.