Depending upon who you talk to, what you read, and what you choose to believe, Apple either, 1) has a retention problem with expensive iPhones, or, 2) all is good, pay no attention to those dropping sales figures behind the curtain.
Haters Gonna Hate
The website Bank My Cell is a place where you can sell your used smartphones and tablets. iPhones and iPads. And whatever else that might be worth a buck. Once you start getting a growing number of customers it pays to do some surveys. Corinne Reichert:
While more than a quarter of iPhone X owners moved to Android, just 7.7% of Galaxy S9 users switched to iOS
In essence, iPhone X owners are moving to Android smartphones faster than Android smartphone owners are moving to iPhone.
Does such data reflect a growing trend? Do a growing number of iPhone users hate their iPhones so much they’re willing to jump ship and grab something running Android?
God only knows, but this is the first major study of such trends where Apple’s iconic iPhone is the one where customers leave the most.
The company which lets you sell your used phone and upgrade to a new one, collected data from over 38,000 people trading in their phones since October through June to track Apple brand loyalty during the upgrade cycle. It found that 18.1% of iPhone owners were trading in their phone for a Samsung device in June, the highest level it’s been in the study.
What isn’t included in such information is anything about the customer doing the selling and buying. Were they poor? Were they out of a job? Have the come to hate the iPhone experience? Did they switch from Android to iPhone and not like it?
Why did they switch?
God only knows.
Other entities which make guesstimates about industry trends say iPhone sales in the U.S. are down while Android smartphone sales are up. That seems like a strange trend since– in other studies– all smartphone sales are going downwards and global shipments will drop by nearly 70-million devices.
The reality is this. Those numbers, regardless of how they were gathered, are a mixture of guesses and unknown statistic, so, as with all other guesstimates, should be taken with a pinch of salt. Haters are gonna hate, but the vast majority of Apple’s customers love their gadgets to death, but all of us are somewhat worried about a growing trend that bothers even those of us Apple watchers who carry more than the average loyalty.
Last year Apple raised prices on almost everything new. Mac mini, iPad Pro, all new iPhones, and this year followed it up with a crazy-assed price tag on the drool worthy Mac Pro. Worse, app subscriptions are growing like politicians that lie. No wonder people hate politicians. And if price tags continue to rise on Apple products, we may well see another trend.
Customers that hate Apple because the company has grow insanely rich by gouging loyal customers with every higher prices.