Why does Apple want to kill iTunes? Some say Apple’s iconic media mall has become a convoluted, bloated, confusing mess; iTunes glory days are behind us. Not so fast. iTunes ain’t going anywhere except for macOS Catalina users.
Slowly Dying, Slowly
macOS Catalina, due on new Macs and available for older Macs sometime later this year, will become even more iOS-like; with a Podcasts app to replace the Podcasts function on iTunes, and with a Music app to mimic or mirror Music on iPhone and iPad. Other iTunes functions– think sync to backup an iPhone or iPad– will get moved to the Mac’s Finder.
OK, I get it. iTunes is just too difficult for Mac users to continue to use and love; loathing is the new loyalty. Except the actual math of iTunes is different than Goodbye iTunes in macOS Catalina.
First, about 90-percent of all iTunes users are using various versions of Windows and iTunes has yet to be replaced for Apple’s Mac arch nemesis. Maybe Windows users are more tolerant of bloated, coagulated software than Mac users.
Second, it will take a few more years before macOS Catalina and future macOS versions become completely dominant among the Mac’s installed base. Statista says macOS Mojave is not yet at 50-percent adoption rate.
What all that means is obvious. iTunes ain’t broken enough to be dead, and what Apple is doing is slowing walking iTunes to the graveyard. Very slow walking. iTunes will remain on Macs for at least a few more years, and remain on Windows PCs for a few years beyond that.
Why is Apple bothering to fix iTunes at all?
I have a few theories that range from noisy Mac users who complain about everything and that is sufficient for Apple to make changes, to iTunes just being too complicated for iPhone and iPad adopters who switchers to the Mac after using Music, Podcasts, et al on their mobile devices and becoming totally flummoxed by how cumbersome an app from yesteryear can be.
Simply put, too many new Mac customers find iTunes to be a mess to use when simpler apps with similar functions are, well, simpler to use.
iTunes itself is not so broken that Apple needs to make a massive sweeping change that would affect 100-million Mac users overnight, and perhaps 900-million iTunes users who cannot handle overnight changes anyway.
We at Mac360 believe that nothing improves without change. iTunes is being put out to pasture but it’s just going to take a few years to get there.