Life is full of curiosities, no? I mean, look at all those Christian evangelicals who voted for a decidedly non-Christian-like presidential candidate. The Snake, anyone?
There’s an old saying that goes something like this: “The enemy of my enemy is my friend.” That makes for strange bedfellows. So does my Prime Membership for Amazon; Apple’s enemy, and a company I love to hate.
Despite the pundits wailing otherwise, Apple’s Watch became a hit; add it to AirPods, Beats headphones, and other hardware accessories, and Apple came up with a rather rich new leg of the money chair– Wearables– bigger than iPad and almost as big as the Mac. Yes, I am the proud owner of an Apple Watch Series 4 and my ECG and heart rate monitor tells me my heart is doing just fine, chocolate and fine wine notwithstanding.
As a red, white, and blue– and certified– Appleholic I’m into all things Apple but I have my limits. Not every Apple gadget I buy came from the nearby Apple Union Square store. Why not?
First, Apple is rich enough already. Second, Apple doesn’t offer discounts. Third, I’m not an Apple executive so I’m not wealthy. Fourth, money doesn’t grow on trees. Fifth, Amazon Prime.
Yeah, I know. Paradox, right?
A paradox is a statement that, despite apparently valid reasoning from true premises, leads to an apparently-self-contradictory or logically unacceptable conclusion
Yes, I hate Amazon and I love Apple, but damn those Watch bands and just so cheap and they show up the next day to help satisfy my fetish-like urges to show off some color.
See? Apple vs. Amazon. Me vs. Prime.
Apple hasn’t always been in bed with Amazon, but somehow this year they became bosom buddies. Apple gets to sell more hardware but without an Apple Store discount. Amazon gets to sell popular hardware. Savvy customers get a decent discount.
A paradox involves contradictory-yet-interrelated elements that exist simultaneously and persist over time
Apple and Amazon are strange bedfellows because they compete at many levels. The not-so-diminutive Ms. Brannan and Amazon are strange bedfellows because I don’t like Amazon but I like Prime, and Amazon CEO Jeff Bezos doesn’t care.
So, how is Apple’s enemy your Watch’s friend?
Have you seen all the Watch bands on Amazon? I have half a dozen of the nylon Watch bands– among many, including leather, steel, and fluoroelastomer– and most of them came from Amazon. Hey, iPhone comes from China. Why not less expensive Watch bands that are almost 1/10th the price of almost the same damned thing in the Apple Store?
OK, I don’t know if they’re exactly the same but they feel the same, work the same, look the same, and a $6.99 nylon Watch band that looks like a $49 Watch band is OK by me. I saw an eight pack for $27.99.
See? That’s paradox all over the place. But it works. For me.