Do you remember standing line line at the mall in front of an Apple Store to get the latest iPhone? Those days are gone. Yes, Apple still sells a couple of hundred million iPhones a year, but where is the love?
I ask because I care. Where is the love? Where is the enthusiasm? Last year, when Apple introduced new iPhone models and they hit the Stores, I had to schedule a time to pick mine up. No lines. No waiting. Crowds? Men. Are we falling out of love with the iPhone?
Flagship vs. Old
Steve Ranger thinks we’re falling out of love with flagship smartphones. That does not bode well for Apple because everything is something of a flagship when compared to other manufacturers. iPhone XS Max is within dollars of Samsung’s new Galaxy Note 10+ (and what is it with all the + named products?).
Money talks. But money walks, too, and many of today’s iPhone owners know their devices run the latest version of iOS, and the camera takes excellent photos and videos that compete with anything on the market (and compared by average folks, not photographers and videographers), so why bother to upgrade?
Smarphone sales have dropped again, and consumers are increasingly snubbing high-end handsets in favour of cheaper phones with many of the features previously only found in flagship devices.
For what it’s worth, that is Ranger’s speculation. There are no facts in evidence to support the assertion because neither Apple nor Samsung report actual sales units; neither do competitors, so it’s all made up guesses.
Demand for high-end smartphones has slowed at a greater rate than demand for mid-range and low-end handsets.
Again, no numbers but is should not surprise anyone that lower-priced smartphones outsell the most expensive flagship smartphones. Apple’s trio of iPhone XR, iPhone XS, and iPhone XS Max likely sells about half of all iPhones sold each year. Don’t forget that iPhone 7, iPhone 7S, iPhone 8 and iPhone 8S are still around and selling well, starting at $449.
Part of the problem: in an effort to boost sales, manufacturers are shifting what were premium features — such as multi-lens cameras, minimal-bezel displays and large batteries — from their flagship smartphones into lower-priced models.
Got some examples? Nope.
Quality and features cost money, so the more features and higher quality in a smartphone, the higher the price tag.
So, what is really happening? Do we no longer love flagship smartphones? The best iPhones? Rubbish. If Android smartphone makers are putting flagship features into mid-range smartphones, does that not make them flagship smartphones with a lower price?
What has changed is the incentive to upgrade a smartphone– an iPhone– as frequently as in years past. Apple is to blame for that. All recent iPhones take excellent photos and videos. All recent iPhones run the latest version of iOS.
Why bother to upgrade?