Recently, though, Apple’s public relations machine has gone into evangelical mode and begun to preach the word of jobs. Not Jobs. Not Job. Jobs that pay money. Apple calls this the “job footprint.”
Jobs Is Jobs
Jobs footprint? What does that even mean? Broadly, the term applies to all the jobs that exist because Apple exists. Take Apple out of the picture, and the number of supplier and component manufacturing jobs would drop. Apple wants us to believe that the U.S. job footprint is now up to 2.4-million jobs.
PR mode being what it is– dreaming up numbers that make a company look good or a competitor look bad– Apple Korea says it has directly and indirectly created over 325,000 jobs in South Korea. To put that in perspective, think about how many jobs you create– directly and indirectly– with your family’s purchases.
Apple employees certainly benefit from all our expenditures and that likely will grow beyond Apple Pay with Apple Card. Hey, the Miller family helps to support the entire recording industry by our monthly family plan subscription to Apple Music.
By Apple’s new age math, there also is a good chance that we keep an entire Kroger store and at least one Target in business in St. Louis, and that’s with barely a mention to what we do for the beef industry and beer industry and St. Louis Cardinals’ salaries.
They’re tied for first with the evil Cubbies so my money seems to be well spent. For now.
If you want, you can stretch those already stretched numbers much further into the economy. Not only is Apple responsible for jobs among the famous supply chain, but each of those employees– indirectly paid by Apple, of course– spends their hard-earned dollars at Kroger, and Target, and Walmart, et al, so if you add up all those third tier jobs, then Apple might actually have cause to state they’re responsible for more jobs than God.