Way back in the day, Apple was the one technology company you could count on for not leaking much to the public. Apple crushed the Think Secret website because it revealed what Apple didn’t want to go public.
Up and down the corporate employee line and supply chain Apple implements strict guidelines to stop leaks and enforces them with severe punishment. So, what’s with all the new iPhone leaks hitting the streets? Do they come from Apple?
Proof, Meet Pudding
Years ago a new iPhone launch was much the same old same old; the standard fare of crazy-assed rumors that grew for months before a new release revealed reality. Just a couple of years ago that changed. The rumors leading up to a new iPhone launch began to solidify, gel, and get repeated ad nauseam across the Applesphere, and the big reveal when iPhone launched showed that many of the leaked predictions were accurate.
What’s going on? Who is leaking all those accurate rumors?
I think the big leaks come from Apple; carefully placed with various and sundry pundits; usually, those are at least somewhat pro-Apple, and definitely not members of the anti-Apple nattering nabobs of negativism, or card-carrying elite technorati politburo members.
Granted, there may not be as much to leak, but there is a good reason why Apple likes to control the pre-launch narrative of what may or may not be showing up on the latest iPhone.
Disappointment. Imagine the outcry if every rumor said new iPhones would arrive with absolutely no side or top bezels, no Notch, and nine cameras. Disappointment. Why? Because that’s not what Apple would or could or should deliver in a new iPhone.
I bring this up because there is yet another leaked image by boy genius Zach Epstein which shows iPhone 11, iPhone Pro, and iPhone Pro Max (looks like iPhone Xi or XI are toasted). What does this look like to you? Real? Or, fake?
It’s a render– not a real iPhone– from Ben Gaskin and many such renders are floating around the interwebs, as they always do in the weeks leading up to a new iPhone launch.
Color me skeptical of so-called leaks, but I sense that Apple in recent years has begun to control the narrative by controlling leaks to more than a few online influencers. Apple has become the best leaker.
As for what we can expect from Apple’s new iPhone 11 series handsets, it seems like nearly everything there is to know has already leaked
Apple’s marketing people are getting very good at managing leaks so there is less disappointment from expectations that are set too high and too far from reality.
Alright, new iPhones are coming, probably three models again; an iPhone XR-like lower priced phone with dual cameras, and iPhone XS-like and XS-Max-like phones with three cameras. Yes, the Notch will live for another year.
Apple plans to release its iPhone 11 series handsets on Friday, September 20th. An announcement on the 10th would mean iPhone 11 preorders open on September 13th, and the phones will indeed then be released exactly one week later on September 20th.
Even that isn’t much of a secret, either, Apple.