Outside of the basics of humanity– including procreation, greed, avarice, kindness, and rock’n roll– we seem to be creatures of differences so it should be no surprise that we have a growing group of talking intelligent personal assistants on our devices. That makes Apple the best.
Color me somewhat disgruntled and skeptical about how a world full of talking intelligent personal assistants will improve life and humanity, but they’re here and we need to deal with them appropriately because one day they may be our overlords.
Loop Ventures put together a digital IQ test aimed at the top talking intelligent personal assistant, and depending upon how you view the results, and which categories of queries are important to you, Siri is either smarter than any, or the dumbest. Again, it just depends on the query, and I suspect it would be easy to create queries in such a way than any of them– Siri, Amazon’s Alexa, and Google’s Assistant could be made to look good or bad.
Google Assistant was the top performer in four of the five categories but fell short of Siri in the Command category again. Siri continues to prove more useful with phone-related functions like calling, texting, emailing, calendar, and music. Both Siri and Google Assistant, which are baked into the OS of the phone, far outperformed Alexa in the Command section.
That makes Siri very useful for device owners.
Amazon has sold a few dozen Echo boxes with Alexa inside, but Apple has about 1.5-billion Siri-ready devices, and Google’s Assistant may work on as many as 2.5-billion, so there is a difference in scope.
Apple should be commended for allowing Siri to peacefully co-exist with Google’s Assistant and Amazon’s Alexa on every major device, but we need to understand that each of these players– Samsung’s Bixby and Microsoft’s Cortana are not considered of equal capability– are pre-schoolers with a very good vocabulary, but about as useful as a trained chimpanzee.
The five areas Loop Ventures created for their IQ test are Local, Commerce, Navigation, Information, and Command. In local, Assistant got an A-, Siri got a B+ and Alexa a C. In Command, Siri bested the rest with an A-, while Assistant got a B and Alexa a D+. Assistant did best in Commerce, Navigation, and Information.
Does that matter? Not yet.
Based on surveying consumers and our experience using digital assistants, that the number of consumers making purchases through voice commands is insignificant.
The do these tests twice per year and they continue to show improvement across the board. These talking intelligent personal assistants are growing in capabilities and learning to be more useful.
Many of the same trends continue; Google outperforms in information-related questions, Siri handles commands best, and the ranking of utility based on the number of questions answered has remained the same (Google Assistant, Siri, Alexa), but there have been dramatic improvements on each platform and in each category in the few short years that we have been tracking the progress of digital assistants.
I read that as Siri is not as dumb as Amazon’s Alexa.