Apple’s customers tend, on average and without much official documentation, to be more productive and use their devices more frequently and with more apps than either Windows PC owners or Android smartphone users.
Why is that? Maybe Apple’s target is of a different socio-economic target than competitors. Or, perhaps that target is more discriminating in how devices are used. Is there a way to be more productive than we are already? Yes. Ditch Apple.
More 4 Less
One thing we need to remember, and it should be obvious, is this– Apple is a hardware company, so much of its R&D expense, design and manufacturing expertise, and software prowess is there to get customers, and get those customers to use more Apple products.
The major hardware components are obvious. iPhone, then Mac, then iPad. But Apple continues to grow its business in the face of a very soft smartphone market and declining PC sales with Services (which inspire us to use our devices more) and Wearables (accessories which require Apple’s basic hardware).
How can you do more for less without Apple? Matthew Miller:
Goodbye, iPad: My Galaxy Note with Samsung DeX does way more for less
How is that even possible since an iPad starts at $329 and a Galaxy Note, even last year’s model, starts at $1,000 (always available for less; this is Samsung, right?).
How does a smartphone connected via an HDMI cable to a monitor deliver more productivity than an iPad Pro 11 — while also saving me hundreds of dollars?
Oh, OK. iPad Pro vs. Samsung Galaxy Note9. Still, we’re not comparing Apple to apples, but let’s go with the argumentation flow to see where we get lost.
Miller is a tech writer who wanted an iPad Pro to do his professional work but he found a better solution that works for less?
My Note 9 with Samsung DeX has proven to perform the role better than the iPad Pro 11 while also saving me hundreds of dollars.
We’ll see. iPad Pro, even a comparably priced model, is more powerful than Galaxy Note 9 but won’t fit in a pocket, so there’s that. Still, to start, let’s say the money is about the same, sans keyboard. Writers need keyboards.
Samsung has this thing called DeX. Think of it as a way to plug in a Galaxy Note 9 to an external display, add a keyboard, and use it as a PC running PC-like apps. Microsoft Office comes to mind.
Get a PC-like experience on the go with Samsung DeX. It’s an interface where you can seamlessly work, watch, and play. When you want a larger display, connect it to your mobile device with a cable and use like a PC. Your mobile device can even be used as a mouse and keyboard.
Frankly, I like the idea. Think of how cool it would be to dock your iPhone and have the dock connected to a larger display on a desktop, complete with a mouse.
Miller forgot to mention the extra costs involved.
Display, mouse, keyboard, but to compare Apple to Apple’s you would need at least a keyboard to do the same thing with a 12.9-inch iPad Pro– comparable to a Windows PC notebook– and you could still use Microsoft Office to write whatever turns you on. You need those things with Samsung, DeX, too, so whatever monetary savings there are just got sucked up by Best Buy or Amazon for accessories.
After that, well, there isn’t much difference.
You can plug an iPhone into an external display via a proper cable or via AirPlay. iPad, too. What Samsung’s DeX do is make it a simpler process, thereby creating more differentiation between Samsung and Apple products. I get it. Differentiation rules.
Apple wants customers to buy more hardware. Need a bigger display? Get a Mac. Need a more mobile but notebook-like experience? Use an iPad. Need a supercomputer in your pocket? Get an iPhone.
Better yet, says Apple, get all three.
As to whether or not Miller could be more productive with less money remains to be seen. He didn’t provide any math so it looks to me to be much the same process and price to turn one of Apple’s mobile devices into a desktop device.
A DeX-like simple desktop-from-mobile experience from Apple would be a nice touch, but there’s a chance it would also hurt iPad and Mac sales, so don’t look for that to be an easy option from any time under accountant Tim Cook’s reign.