Malware is everywhere these days; it ranges from advertising that hijacks your browser and follows your online habits, to sleazy, sneaky, slime ball apps that grab more personal information than you believed you had.
So, you want to protect yourself and your online presence with more privacy options? Get ready to pay the piper. Malware protection, privacy and security come with a price tag. As if you didn’t know that already, right?
More mature Mac360 readers may remember the English adage, “Loose lips sink ships.”
The phrase came from World War II and basically meant beware of unguarded talk because the right information in the wrong hands to lead to a loss in battle and undermine the war effort. How does that apply to malware, privacy, and security?
We’re online so it seems as if everyone is out to get information from us, and much of it can then be used against us in war– not on a physical battleground, but online where advertisers and marketers do all they can, with information we give them or they take from us, to alter our thinking about products or politics.
Advertising is malware, too. If you want to opt out of malware you have to pay the price. Liam Tung:
Google: We’ll give you better malware protection in Chrome, but only if you sign in
How is that for fish bait? Google will allow better malware protection in Chrome, but only if you sign in to your Gmail account on Chrome– a sign in that makes it easier for Google to track you while you’re online.
This is bold. Fortunately, Google hasn’t rolled this out to the great unwashed masses of Chrome users yet, but this is a taste of the future of protection– protection that makes it easier for malware to track you by blocking other malware.
Gmail Advanced Protection Program requires that users employ a hardware security key like Google’s Titan, the additional anti-malware protections for Chrome will require them to log in to Google’s browser account system, called Sync.
Need to hide your online activities? Get a VPN. Never log into anything when using the VPN unless you’re using a specific browser that blocks advertiser trackers and online trackers. The idea here is to ensure that advertisers and trackers do not know who you are while you browse.
There are reasons why Mac360 and all the Villagers websites do not use advertiser trackers, online trackers, or even cookies. First, we don’t need the information. Second, we don’t want to be tracked while we’re online, so why use a double standard? Third, advertising works when it is repetitive anyway. Finally, readers appreciate a non-tracking source for news and perspective.
Like it or don’t, one can describe online advertising as malware, and forcing users to log into a website in order to receive better malware protection seems creepy.
I know, right? Google.