As usual, it depends upon the headline and author bias as to whether or not Apple’s financial performance was good or not, but the numbers were sufficient to help boost the stock a few notches closer a trillion dollar market cap. Again. One number was missing.
It was Mark Twain who grumbled about lies, damned lies, and statistics, and God only knows what he would think of the misinformation superhighway of the 21st century, but he wouldn’t be happy with how prognosticators prognosticate, and fakers fake the news these days.
As an example, Apple was supposed to fall flat on its silvery face in China. Apple rebounded in China. Mac and iPad sales were supposed to droop. Mac and iPad sales went up. iPhone was supposed to be soft. iPhone was soft, so someone was correct. Remember back when nattering nabobs of negativism and members of the technorati elite politburo said it was bad for Apple’s iPhone to have 65-percent of the company’s revenue but OK for Google’s advertising business to be at 90-percent?
Thankfully, those days are gone. Still, nobody complains about Google’s enormous losses in an unending stream of vain attempts to diversify its singular business, but Apple still corners the market of criticism because iPhone revenue is now less than 50-percent of the total.
Oh, the humanity.
What of Apple’s latest numbers? Sure, iPhone did not and will not achieve sales volume of the past because the entire smartphone industry has matured, there is nothing really new under the sun, so get over it. Oh, in the meantime, Services was up, Mac was up, iPad was up, and Wearables was up a bunch and a half.
That sounds like a well diversified money making machine to me.
One number didn’t get much attention and deserves more is the total number of Apple customers. Apple itself says it has about 1.5-billion devices– iPhone, iPad, Mac– on planet earth, but the total number of customers seems to be somewhat secret. Guesstimators being what they are have
guessed thought predicted Apple would have a billion iPhone users by this year. Let’s go with that.
1-billion. Or, put another way, 1,000,000,000. That’s just iPhones.
Apple says there are over 100-million Mac users, more than 100-million new customers a year, and other guesstimates say there are more than 200-million iPad users.
What’s the big number that’s missing?
The total. Apple’s user base. That’s more than 1.5-billion major hardware devices and well more than 1-billion customers who buy more accessories, buy more apps, and use their devices in ways Windows PC and Android smartphone users never dreamed of.
OK, I made up that last part of the narrative, but feel free to argue with me anyway. Apple has a very, very big number that very few people seem to realize helps grow revenue and profits, even while smartphone sales are in the financial dumpster.