First, advertising. It greases the wheels of commerce in general, and definitely ecommerce. Second, online sales. You can buy almost anything online and most of us get there from advertising. Who are the biggest online advertisers?
Cull Me, Pay Me
The two largest online advertising entities are Google and Facebook. Google provides free software for users whose personal information gets culled by the search engine giant and then used in the advertising game to help persuade users to do someone else’s bidding.
Hey, that’s what advertising is all about. Informing, yes, but, ultimately– to persuade.
Facebook provides a nearly ubiquitous online social network with about 2.5-earthlings using it regularly and the company prospers thanks to advertising. Facebook culls user information– details about you, your online habits, your friends, and more detail than you can imagine– and then uses it in the advertising game to help persuade users to do someone else’s bidding.
Amazon does it, too. Even Apple is engaged in such personal information culling but to a far lesser extent. Apple makes most of its vast riches the old fashioned way. It makes stuff and sells stuff.
Here’s the deal. All these companies are getting incredible rich and have enormous power over their users (and customers) and I want to know what I get in return.
From Google, I get free search, free email, and a bunch of free applications (Maps, Docs, Sheets, Assistant, et al).
From Facebook, I get access to a social network of family and friends or various groups with similar likes and tastes and interest.
Sorry, Google. Sorry Facebook. That’s not enough.
Uh huh. That’s right. Pay me. If you’re going to suck me dry of personal informational details down to my shoe size, dress size, toothpaste brand, chocolate addiction, and where I travel and shop, then I need more from you… insert Mac360’s ever famous drum roll here… otherwise, well, I quit.
Google, I’ll use your apps when you devise a scheme where I get paid for you culling my private information, and I get to choose what you can glean. Facebook, I’ll use your social network when you figure out how to pay me, and give me options for what information you can use.
I don’t need Google. There are other online software utilities that compete well with everything Google makes. I don’t need Facebook. The place is kind of a mess right now anyway.
Then I’ll get back to you.