It depends upon which survey you choose to read. One survey says a large chunk of the smartphone populace wants a foldable phone, iPhone customers are will to pay more. Another survey says, “Meh. Move along. Nothing to see here.”
Since foldable phones are nothing new and foldable smartphones do not yet have much history beyond failure and delays, let’s call this Foldable Phones 2.0. You know; the kind of foldable phone that came to light after iPhone launched (think Samsung and Huawei), and when all broke instantly and almost simultaneously, they were pulled from the market.
A UBS survey tells the promising tale:
Over a third of consumers had a “reasonably high” interest in buying a folding smartphone
Those are big numbers. Planet earth is home to about 4-billion smartphones, so one third of that is [fakes checking calculator]… a lot.
Where do Apple’s iPhone customer fit into the statistics?
The survey indicates greater willingness to pay a premium (c. $600) and generally higher interest among Apple buyers for foldable products
So, even though Samsung’s Galaxy Fold folded, and still hasn’t been released, and Huawei’s foldable Mate has been withheld from launch, smartphone owners still want one?
Again, it depends on which survey you read. The CivicScience survey of more than 2,000 adults gave a different perspective.
Survey respondents indicate that Apple fans are just skeptical of the Galaxy Fold in general.
Gen X and Gen Z and millenials showed the most interest, anyone with money and a life seemed less interested– as in about 75-percent of all respondents.
Here’s a good one.
Gender was a major factor. The survey found that 62% of males were interested in a folding smartphone whereas only 38% woman were.
A big whopping foldable phone in your pocket seems to reek of testosterone.
Here’s the deal. You don’t really want a foldable smartphone. Yet. When Apple does their version of foldable smartphones, then it’s worth a consideration. Until then, just watch Samsung and Huawei and other smartphone players knock their chops to first, second, and maybe third out of the gate.