What’s an iPhone? What has changed since the iPhone’s launch in 2007? The answer, of course, depends upon your perspective. iPhone is a magical device. Or, iPhone is just another slab of glass and metal.
Choose wisely. Your health will depend upon the answer. Optimists live longer than pessimists. Which one do you think makes the best technology journalists?
Every now and again I pull double duty at Mac360 so I can stock up some time to use on a vacation. That means I’m here twice today and both times I get to shred the nattering nabobs of negativism and skewer members of the technorati elite politburo on what amounts to a slow news day for both of us.
Adrian Kingsley-Hughes on iPhone 11:
Can Apple make slabs of glass and metal great again?
That implies iPhones are not great now.
Let me assure you; iPhones are great; they’re almost magical in what they deliver in a small package. Yes, iPhones are flat slabs of glass and metal with rounded corners, but inside it’s all technological magic.
Natter on, nabob.
Remember when iPhone launches were fun and exciting? Yeah, good times. Now they’ve become predictable and boring, and that’s mostly down to the lack of any mystery.
They’re not fun and exciting anymore? Who knew?
What the hell have technology writers been writing about for the past six months? New iPhones. The name, the number of cameras, blah blah blah; ad nauseam.
If new iPhones are not exciting enough to write about, then stop writing about them and go polish a Dell Chromebook; rub it three times and make a wish.
Bring back the mystery, Apple.
There was never any mystery. We always knew what was coming. Flat slabs of glass and metal. Again. With a faster CPU inside and an improved camera (often improved via software, too).
Give me a list of all those mystery features that Apple announced when it launched a new iPhone model.
The lack of any mystery is a real shame. Gone are the days of tuning in to an unveiling and being genuinely surprised – and sometimes shocked – by what Apple was debuting.
Yes, we loved past presentations. We love current presentations. They are well-produced festivals of excitement, but the days of one more thing died with Steve Jobs.
The whole thing would be a rollercoaster of emotions, with surprise after surprise, and then just when you thought there couldn’t be any more surprised, there’s be that trademark “one more thing.
Where’s the list, dude?
You’ve romanticized an era that you criticized at the time; lambasting Apple for not keeping up with the
Joneses Android OS PowerPoint features, skewering Apple for magical features that were less than the competition.
What’s changed? Nothing. Nothing, other than Apple is better at controlling the narrative of leaks by leaking the narrative before the newest big show.
Somehow, that’s OK, because we all tune in and applaud anyway. Then we buy new iPhones by the tens of millions until the next event next year.
It’s come to the point where I wonder how many years iPhone release events have in them.
I wonder the same about yellow journalism, but here we are, more than a century later.
Given that the iPhone is how Apple makes the majority of its money
48-percent is not the majority.
With a product as big as the iPhone, with such a massive and complex supply chain, it’s impossible for everything to happen in secret. Combine the massively leaky supply and manufacturing chain with the fact that Apple releases iOS betas ahead of the new hardware – and these betas contain a lot of delicious clues as to what the new hardware will contain – it’s inevitable that there will be spoilers galore.
There. The obvious. Product maturity and success is a bitch, right? Who wants to write about that?
Look, does anybody anywhere on planet earth make similar noise about a new BMW, or a Lexus, or some knockoff smartphone from China that does twice what an iPhone can do at half the price?
We can’t have nice things like surprises anymore. Not only is there a massive news industry that’s built up around everything Apple, but there’s not much that can be added to a smartphone that’s exciting.
So, tell me again why we’re talking about it anyway?
Wake me up when Apple says how many thousand dollars the new iPhone will cost me.
So, you wrote this screed while asleep? That’s would be newsworthy if it didn’t happen so often.