Games for the girls, Apple News+ for their father. Win. Win. Win. Except I pay the bills and many of those in-app game purchases are starting to add up each month. There must be a better way to play than two dozen subscription apps. There is and I found it Thursday.
Apple’s iOS 13 for iPhone (and soon iPadOS 13 and macOS Catalina) installed a new app. Arcade. Apple Arcade. Think of it as a Game Center with a subscription– $4.99 a month– for more than 100 games in a few dozen varieties. Good for kids. Good for adults. Good for the one that pays the bills.
$4.99 a month. Play online, download to any Apple device– iPhone to iPad, Mac, and Apple TV– and get access for up to six of your family members (actually, devices). Games can be played online or offline and played as often as you or other family members want.
Guess what? No ads. No additional purchases. No in-app subscriptions. One monthly price. Did I mention that it’s $4.99?
What gives? Who does that?
Apple is looking for ways to keep customers living and loving the Disneyesque Walled Garden and a single monthly subscription will help do the deed. These are not games with Android OS counterparts. Apple promises new games each month. Apple Arcade even works with Screen Time so you can limit who plays and when they play.
Not many technology giants have the money or the cajones to pull this off. No, Apple won’t tell us how much developers will get paid or if they enticed developers in other ways, but it doesn’t matter. Apple has over 1.5-billion devices in the wild and over 1-billion customers so even if only 5-percent of the customer base sign up that translates into big money.
$100-million a month, $1.2-billion a year.
In the meantime, I can start canceling some of those in-app subscription games that clutter up my credit card bill, and tell the girls they can choose from dozens of games to play (I get to choose).
My husband? I told him to pay up for Apple News+ and foot the bill for Apple TV+ when it shows up later this year. It’s the least he can do in exchange for me bearing his children. Literally. It’s the least he can do.