Apple and Google have more in common that we may think at first glance. Yes, Apple is a hardware company. Google is an advertising company. Both are rich with cash beyond what our imaginations could spend.
Apple is a hardware company. Google sells hardware, too, but not much of it. Google’s advertising practices are being attacked around the world as monopolistic. Guess what? Apple is, too.
Mac360 has been around since 2004. Not much has changed. Most of the original writers are here, and we’ve added a few others– yours truly, included– over the past decade. We write about Apple, the Mac, iPhone and iPad, and the Apple-related technology industry.
What if we went to an app developer and said, “We’ll write something bad about your product unless you advertise with us.”
That would be wrong, right? Probably even illegal. That’s why advertising on Mac360 has nothing to do with writers. We write about what we like to write about and what fits the Mac360 world.
What if Google told businesses that show up in search results that they have to buy Google ads to get higher rankings?
See a problem?
What if Apple told app developers they need to buy ads on iPhone and iPad search results to get higher rankings?
Megan Graham on CNBC:
Do a Google search for Basecamp, a web-based project management tool company, and you might see one or more ads for competitors show up in results above the actual company.
I did. It does.
Basecamp CEO Jason Fried on Twitter:
When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found… It’s a shakedown. It’s ransom.
Ouch. Yet, that’s a common practice for Google. They advertise what might be attractive to those who search for specific keywords. And those ad listings top the search results you want and that makes them attractive to readers and advertisers.
The only way to beat it is to buy ads on Google. What if Apple did that?
Regulators are increasingly scrutinizing Google’s dominance in certain areas, including search and advertising.
Uh oh. The barbarians are at the gate. What Google is doing is little more than a shakedown.
It has a name.
This practice, called “conquesting,” is a common way for brands to show up when potential customers search for a competitor and is common on many different platforms other than Google
Yep. Amazon does it, too. Now, check the iPhone App Store. Search for a keyword you might use to find an app to match.
What do you see? A list of search results. And, ads for competing applications.
Where is the outrage?
Maybe this is just how advertising works.