Ask around. Ask your friends, neighbors, co-workers, or passersby when the new iPhones will be launched? I did. The results surprised me. It’s as if not every human on earth pays attention to Apple Inc.
Answers? Most answered something like, “Sometime soon, right?” Or, “I think it’s about this time each year? In fact, more responses were a question than a straight answer. Yet, new iPhones have launched at about this time each year for a decade. What do people expect in new iPhones?
FWIW OMG OMT
Yeah, yeah. New iPhones. Meh. Big deal. Flat slabs of glass and metal with rounded corners, a big screen, and a better camera. Just like last year, right? Oh, and a new set of names to differentiate iPhone from last year.
Expectations usually do not match reality, but the reality for most iPhone users is obvious. They are happy with what they have already, so an upgrade may or may not happen soon, cracked screens notwithstanding. Yes, the camera will be better in the new iPhones, but latest iPhone’s camera barely made the Top 10.
This year’s Apple event is called “By Innovation Only.” What’s coming? It depends upon whose list you read and it seems as if everyone who writes anything about Apple has one.
Here’s mine. It’s in order of the obvious at the top, vs the maybe’s near the bottom of the list.
- iPhones – iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max (I’m not the only one who thinks those names are dumb, but Tim Coo didn’t return my call to complain). The camera array will be the coolest feature and it needs to because nine other smartphone makers are higher on the list.
- Apple Watch – Look for sleep to take over the Watch show this year. Yes, there may be new case materials, and a few other features– my fingers are crossed for one week of battery life– but sleep seems to be the next killer feature until blood pressure or blood sugar testing arrives.
- Apple Content – The understanding that Content is King finally got through to Apple’s executives and that means more details on Apple TV+ and Apple Arcade and maybe even a new Apple TV (remember, Apple is a hardware company)
That’s it, folks.
Tim Cook will haul out a bunch of Apple employees, an effort to show how diversified the company has become, but we won’t see a new iPad Pro, we won’t see a new 16-inch MacBook Pro, and, well, that’s it until and unless Tim Cook gets into Steve Jobs’ wonderfully uplifting mode of One More Thing.
What would Apple launch that hasn’t made the rounds of rumors?
Apple Tiles. Or, as some call it, Apple Tags. I’m going with Tags because, you know, trademarks. Think of them as Tile trackers but by Apple; small electronic trackers you can attach to your keys, your backpack, a bag or two, your pets, your kids, your aging grandparents, or anything else you don’t want to lose.
What would make a better OMT moment than an Apple Tile?
This one is the latest rumor so it might have some legs; especially so because Apple in recent years tends to control the rumor narratives for a month or two before an expected event.
No, I do not expect to see new iPad Pro models, or any new Mac notebook models for at least a month after the iPhone launch. Why not? Apple gets plenty of PR with iPhone and that tends to dominate for a month– until the iPhone actuallly ships.
Oh, I forogt the obvious. iOS 13 and iPadOS 13, plus watchOS 5 for Watch Series 5. Apple TV seems like a good piece of hardware to go along with the Apple TV+ and Apple Arcade announcement, but Apple definitely needs to get those out the door before the holiday shopping season.
OMT. One more thing. I’m ready for it this time. Do the deed, Timmy.