Got AirPods? Honestly, I think at least half the population of San Francisco is addicted to Apple’s almost ubiquitous wireless AirPods. Or, an epidemic of sticky ear wax prevents people from removing them.
Or, maybe it’s an infestation of $40 AirPods knockoffs from China? If they sounded decent and the battery lasted at least a year, that would make them a better value than my first-generation AirPods where the battery died before the warranty died. Oh, one more thing.
Now Hear This
Yours truly has good hearing. It’s a genetic thing. My grandmother approaches 100, still walks, still talks, doesn’t drool, bathes every day, and does not have a hearing aid. She does ask why nobody talks when they’re around her, though.
Search for HearPods on Google or StartPage and your results will display a long list of someone else who coined the word HearPods. I’d like to take credit, but there’s no money in it, so why bother?
Apple has this tendency to disrupt various and sundry industries around the world– personal computers, portable music players, music sales, smartphones, photography, application sales, tablets, payment systems, the watch industry, earbuds, and a few others– so why not get deeper into the health industry and toss some disruption upon the behemoths who would charge us an arm and a leg to help our brains?
I’m talking about the hearing aid business.
A friend of mine works in the hearing aid industry and though I told her my hearing is so fine I can hear it when Ben forms another bad idea about buying something on Amazon Prime, she insisted it was free, and they needed
culprits people to help a new assistant handle some new testing equipment.
So, I had an exhaustive hearing test. And, yes, my hearing is good, my ears still strong enough to wear some weighty bangles, but I have to admit that I could hear even better with the right hearing aids in my ears. Hearing aids so small they were hardly visible. Hearing aids that would compete in price with a new Mac Pro Ben wants to buy.
Hearing aids range in price from $35 at Walmart to a few hundred dollars for some that are decent, to perhaps $7,500 (the ones I tested). What you get at the low end is a hearing aid that is one size fits all. And loud sound. What you get at the high end is a perfectly fitted hearing aid, complete with an app that can fine tune the proper frequencies for your hearing problem.
Does anybody see an opportunity for Apple to disrupt the hearing aid industry?
Let’s look at ahead to, oh, say– AirPods Pro (everything expensive gets the Pro monicker at Apple)– $299. With sound amplification built-in, all-day battery life in hearing aid mode, and a built-in Hearing app that tests your hearing and adjust the microphones in the AirPods to match your requirements.
Does that not sound exactly like Apple if Steve Jobs were still running the country? Yes, it’s likely Jobs would need hearing aids by now. CEO Tim Cook does. He never listens to me about fixing Apple’s problems with that vision thing, or giving away so much money to investors who do not help the company, and, well, I could go on, but I hear Ben thinking about Amazon again.