Many stories tell many tales about what happened, but suffice it to say Google’s Android Maps had more features than Maps on iPhone, and Apple likes to control as much of the so-called stack as possible, so, ipso facto and alakazam, Apple Maps was born.
Who ditched Google Maps?
If size matters then numbers matter, too. Apple Maps launched with iOS and new iPhones in 2012, and it became the default mapping service for Apple. Yes, you could and still can download and use Google Maps, but most surveys show the obvious. Most Apple customers use Apple Maps.
So, why would Zach Epstein create such a ridiculous headline?
Please stop pretending iOS 13’s Apple Maps update will make anyone ditch Google Maps
I don’t know who’s doing the pretending but facts is facts. Most Apple customers use Apple Maps.
Here’s another one. This time from Shelby Brown:
This Apple Maps update might be what finally pulls people away from Google Maps
There is an implied assumption that Apple’s ongoing improvements to Maps make it as good as Google Maps? Maybe so, maybe not, but does it matter?
Most Apple customers use the default Maps and that’s Apple’s Maps app. That means that a billion Apple customers– since 2012– could have ditched Google Maps in favor of Apple’s built-in Maps.
Well, look at the math.
Apple has more than a billion iPhone customers, nearly 300-million iPad customers, 100-million Mac customers, and they all come with Apple Maps. The vast majority of customers will not ditch a built-in app for a third-party app, even if it is free, or even if a better alternative exists.
Does Epstein think iOS 13’s new Apple Maps won’t make anyone ditch Google Maps? Anyone? I did. Let’s not quibble over the numbers. Maybe only 75-percent of Apple’s customers switched to Apple Maps.
Fair enough, right?
That’s a billion people.
No matter how you slice and dice the numbers, what Apple did by releasing Apple Maps and then continually upgrading and improving Maps data and features, everyone wins; Apple’s customers, Google’s customers, even Waze. Competition tends to do that.