Google does not sell one-tenth that many in a year, but gets good reviews from members of the technorati elite politburo, most of whom go out of their way to pee on Apple’s leg. This year the pee-mobile broke down.
Nearly every Pixel 3 owner, reviewer, and Apple customer who cared to witness the visual carnage declared Google’s camera to be last year’s winner. Winner, winner, chicken dinner. Night Mode was a huge success; maybe not translated into sales, but certainly into mindshare. That was then and this is now. Much was expected of Google this year. Not much was expected of Apple.
Apple killed Google’s killer feature with a flurry of punches that made Pixel 4 look like what it really is. Just another Android smartphone with a very expensive price tag.
First, Apple launched iPhone 11 Pro with Night Mode, which, based on review after review is as good or better than Google’s Pixel counterpart, but made even better with three camera lenses, and made even better than that with Deepfusion.
If you haven’t seen how iPhone 11 Pro’s cameras work, hit the nearest Apple Store and be prepared to be impressed. The first few online reviews compared iPhone 11 Pro models with Samsung Galaxy Note 10 and then Pixel 4. Those became ancient history– the latest iPhone 11 Pro camera reviews are against $7,500 Canon DSLRs and $13,000 Fujifilm DSLRs.
Side-by-side comparisons make it difficult for the average person to determine which camera shot which photo (there are a few tells, particularly when using iPhone’s portrait mode). Yes, in general, expensive DSLR’s take better quality photos. Thank physics. Big sensors meet big lenses.
Yet, iPhone 11 Pro is being compared favorably to professional-level DSLRs. Just wait until they are compared to expensive video cameras.
Second, and this is something of a nail into the pixel coffin, Apple did what nobody expected Apple to do. Improve battery life. Not just an hour or two. Five full hours on iPhone 11 Pro Max. Five.
All I can say for sure is, next year will be interesting.