Are you hooked on all things Apple? Hey, you have to reach that stage just to become a certified member of The Apple Watcher Society, which, of course, is the first step today Appleholics Anonymous. Is our addiction really all that bad?
Mac. Pro. Lust.
Ben and I have our fair share of Apple gear; desktop iMac at home, aging Mac mini parked somewhere (we hear the chime every morning), a MacBook Air and MacBook Pro each, plus the usual assortment of iPads and iPhones, Watch and AirPods, Apple TV, and, well, you see where this is going, right?
At work I have a desktop Retina 5K iMac and most of what I do all day is in Word, PowerPoint, occasionally Excel, and a handful of other apps that would run just fine on a lowly MacBook Air.
So, why did I ask for a Mac Pro?
Certainly, I would be a more productive and efficient executive with a 2019* Mac Pro. Wouldn’t you? It’s OK to lie.
I look at the Mac Pro not as a status sympbol, not as the ultimate power Mac for power professionals. Hey, I get paid. I wear a suit, pumps, flash a red scarf, drive a foreign car, and have power lunches. I’m qualified as a power professional so having a Mac Pro seems like a logical extension of my position and personal power.
This week I read an article about how Google’s free 15GB of storage is not enough for a growing number of Gmail users and customers. The next step up is as it is with Apple and 5GB of free iCloud storage.
Pay. More. Money.
I get it. We live in a capitalist society. To get more, you pay more. Google gives out free candy and when diabetes sets in, you’re then required to spend more money. Not to heal the disease, but to buy more candy.
Apple works the same way. The company designs products that look and feel good for a reason– to get us hooked on quality. We’ll pay more for what we perceive as higher quality. I love the food at Hakkasan not far from my office downtown. Panda Express it ain’t. Expectations are different. So is the price tag. Hakkasan is like Apple. Panda Express is more Motorola or Nokia.
As long as I can pay the price, I don’t mind the price tag because Apple provides affordable luxuries. It’s easy to get hooked on that recipe.
*assumes Apple finally ships the Mac Pro in 2019; time is running out.