That can’t be right. Google is the antithesis of privacy, right? What would Google give users tools to help them with privacy when the company is built on ravaging the land and selling privacy for profit?
Let’s look at it from a mathematics perspective. Google’s executives know the value of PR. They also know the value of numbers, and as numbers of humans trapped in their excavating search engine machine and free apps, they have enough already.
We. Help. U.
A few years ago Apple CEO Tim Cook made a public deal of privacy and security. Now, Apple has its own faults and continues to trip over its own privacy feet, but good product marketing is about differentiation, so if Google is culling privacy information from users, Apple can step in and be the privacy savior.
Within months both Google and Facebook has revamped privacy statements; their executives embraced privacy as a user right, and in public, they came down on the side of privacy without actually doing anything of value to secure user privacy.
Here’s an example. Google calls it Incognito Mode. Chris Welch explains the new PR
Google is kicking off Cybersecurity Awareness Month by rolling out new tools that give customers greater control over their privacy when using Google Maps, YouTube, and Google Assistant.
Alright, Google! A switch that lets users turn off tracking and go into the much loved and ballyhooed Incognito Mode.
What if 25-percent of Google’s 3-billion users (I’m guessing; it may be more) decided to opt-out of Google’s trackers– and remember, this is just Google, not Google’s friends and advertisers– there would only be data culled from the remaining [pretends to do math in head] 2.25-billion users.
How will the company survive? Who can get by on just 2.25-billion users?
Oh. Wait. That would be Facebook.
When you turn on incognito mode in Maps, your Maps activity on that device, like the places you search for, won’t be saved to your Google Account and won’t be used to personalize your Maps experience
So, Google won’t be making money off my online activities? Not exactly. Just not collecting as much about our online activities. Meanwhile, Google’s executives can pin each other with the Badge of Courage and stand on the Public Stage of Righteousness until the cows come home.
Parents everywhere the world over will say…
Look what Google is doing to protect our privacy! Google for President!
Hopefully, it won’t get that far. But if it did, we
have had worse.