Amazon, Best Buy, and other online and big-box retailers sell Apple hardware and they are not afraid to take a lesser margin to move some boxes out the door. The discounts began over a year ago and they continue today. Guess who else is on sale?
Samsung vs. Google
Premium smartphone makers have to compete with Apple so most of them bring their flagship products into the price range just below Apple’s soft underbelly. If an iPhone is $1,000, anything similar by Samsung or Google will be $999. Or less. Sometimes much less.
In reality, the price tag for Samsung’s Galaxy smartphones, those that dare to dine with Apple at the premium end of the spectrum, go on sale about 36 hours after the launch. You can see the discounts in bundled packages from cellphone carriers and a week or so later online.
Google just released the much anticipated and much-hyped Pixel 4 models and guess what? It’s on sale already. Jay Peters:
Google’s Pixel 4 doesn’t come out until Thursday, October 24th, but it’s already been discounted by $100 on Amazon — twice.
Amazon sells out fast. Here’s another way brand spanking new products end up on sale so fast.
Amazon is offering a separate deal on the Pixel 4 and Pixel 4 XL, which we assume will be there when they are back in stock: when you buy either phone, you can get a $100 Amazon gift card.
That’s called sticky marketing. The $100 Amazon gift card amounts to a $100 discount, but Amazon makes sure they get something in return for the discount. Yes, B&H and other online retailers put similar products on sale for similar discounts.
To be fair, Amazon is all about discounts. B&H, too. Apple? Not so much. If Apple discounts anything it’s usually a bundle where you buy two items and get one at a reduced price (or, a free accessory), or what you’re buying is refurbished. Maybe the reason for the $100 discount has to do with battery life, now estimated at about half the iPhone 11 Pro models. Apple seems to be ramping up production of iPhone 11 models while competitors have their products out the door with discounts.
What does that say?