Why do so many technology companies want to be like Apple? Well, first, they want to be wealthy and respected by the masses. Most would love to rule over a billion happy customers who appreciate how Apple rules.
That’s why you see Samsung, Amazon, Dell, Microsoft, and, yes, Google, try so hard to be like Apple. Just recently Apple did something seemingly simple, repeated yearly, publicly obvious, but something Google can’t seem to pull off.
Just a few weeks ago Apple introduced the new iPhone line; iPhone 11, 11 Pro, 11 Pro Max. Yes, there was a new Apple Watch and a new Apple iPad, but everyone knew what was coming weeks to months in advance and Apple did not disappoint.
Who owned the technology news for weeks? Apple.
After iPhone noise died down a bit Amazon went on a similar public rampage and introduced 274 new hardware products. That may not be an exact number. I stopped counting after 11. It just seemed like 200 because Amazon CEO Jeff Bezos is no Steve Jobs and Amazon– as much as Bezos is successful and wants to be like
Mike Steve– most technology writers tossed in all the new gadgets into a single article and called it a day.
Not long after that Microsoft hit the digital airways with a completely revamped Surface PC line; new notebook-tablet hybrids for the masses, and with enough cool features to help the technical writing industry work feverishly to compare Surface notebooks with Apple iPad tablets.
Who’s next? Well, Samsung already failed with Galaxy Fold once, then launched it again, and, from the looks of the reviews, it has Folded again.
Good grief. Look at the list of announcement makers for the past couple of months. Samsung, Apple, Amazon, Microsoft.
What about Google?
Google is an advertising company. The search engine giant gives away free applications and free search engine results in exchange for advertising and privacy data harvested from users. Yet, Google, too, wants to be like Apple and ventured into the hardware business in a vain effort to show everyone how the big boys do it.
Larry Dignan summed it up poorly.
Google’s Made by Google hardware event will take the wraps off of the Pixel 4 and Pixel 4XL, but preceding events from the likes of Apple, Amazon and Microsoft have upped the ante for products today as well as 2020.
Translation: Nobody is paying much attention to Google except tech writers who get free hardware to write about.
Poor Google. The company just can’t catch a break. Why is Google even in the hardware game?
Relative to Apple, Amazon, and Microsoft, Google’s hardware unit resembles more of a hobby.
That’s it. An expensive hobby that doesn’t make the company much money, and a hobby that frustrates those thousands of customer who buy into Google’s ecosystem only to be disappointed when the search engine giant changes course.
How does Google compare?
Apple is clearly all about hardware and the iPhone 11. Amazon’s hardware strategy revolves around Alexa but features a wide variety of devices including smart frames and even a smart ring to complement an army of smart speakers.
Is it worth it?
Pixel unit sales in the second quarter grew 2x year over year due to the Pixel 3A launch.
What? No real numbers? I suspect that Pixel sales went from a couple of million for the year, up to maybe four million for the year. Or, put another way, about the same number of iPhones as Apple sold last week.
Apple doesn’t give many roadmaps to the future. Maybe Google should concentrate more on the customer experience and making products that customers want and value. You know. Instead of ahobby.