Amazon is an online retailer that also makes gadgets but never says how many or how much money the effort brings in. Embarrassed? Microsoft has similar issues with Surface PCs. Google with Pixel anything. Samsung is the closest to Apple’s business model and still suffers.
If we just back up two steps to get a bird’s eye view of Google vs. Apple we should see that one of the two giants is in the wrong business. Apple sells hardware. Google sells hardware. Which company prospers from hardware sales?
It ain’t Google.
For whatever reason, technology companies tend to follow the traditional line of diversification. Get success, get more success. Diversify. Apple does diversification better than most. iPhone, Mac, iPad, Services, Wearables (Watch, AirPods, Beats…). See? Google, like Microsoft, has a hardware line with nonexistent profits.
Diversification. Google needs to do more than search engine advertising. Unfortunately, the inherent need to diversify has not met with much success. Samsung is far more diversified with hardware than any company. Microsoft’s business models smack of diversification success, too, but where? Windows and Office are flush with revenue and profits. Hardware? Surface PCs? Nope.
My influence over the movers and shakers at Google is on the wane because I actively support Apple’s ecosystem, and though our company works with Google and the company’s apps and services, I advocate for business and personal solutions that are, well, let’s be kind– less abusive.
What Google does well is collect data, though there is some concern that it collects as much error-prone data and the good kind and won’t tell advertisers. Google collects data because it has many dozens of applications that run on all major platforms; Android, Windows, Chromebook, and Android.
When Google was deciding what to do with Android OS after iPhone launched, is came to a fork in the road.
While a single handset might be able to compete with the iPhone, an open-source project would give Android the kind of dominance and reach that Apple could never match.
Why compete with Apple’s iconic iPhone head-to-head when Google could own the entire world?
Android has grown to control some 90 percent of the smartphone market share, with a dizzying array of handsets at all price points.
The latter point is true, but the total of 90-percent is not. How so? Google claims to have over 2.5-billion Android devices running on planet earth. Apple claims to have about 1.3-billion iOS devices running.
How is that 90-percent?
Simon thinks it’s time for Google to recognize reality and get out of the hardware business. About the Pixel 4:
Yes, it brings the very best of Google and the latest version of Android, but instead of pristine iPhone-quality hardware, the Pixel is more Moto than Galaxy. But that needn’t be the case. Like Android itself, the Pixel works best in the abstract, and it might be time for Google to leave the reality of it up to its partners.
I agree. Google, like Microsoft, has failed at hardware. That’s what Apple does better than Google, Facebook, Amazon, and Microsoft.