It is almost time to bite the bullet, to move forward and embrace a new era, to take control of my online viewing habits, to cut the cable TV cord and go with the flow toward the future of television.
Yes, I have Apple TV+ and I signed up– it took a few hours– for Disney+ and added both to my Hulu and Netflix experience, plus the YouTube TV trial. How is it working out so far? In the content game, less is not more, small is not beautiful.
Content Is King
Going with Apple TV+ was a no brainer. The one-year subscription came free with my iPhone 11 Pro. Going with Disney+ was a no-brainer, too. $7.00 a month for a massive catalog of movies and TV shows– 639 titles to start– available now. It might take Apple a decade to reach that kind of catalog, so you know why Apple TV+ is priced at just $5 (minus a penny).
Disney’s video trailers alone take more than three hours to view. What you get are classics from yesteryear and recent blockbusters and a few losers in between. Mighty Joe Young? Seriously? Yes. That’s So Raven, too.
So far, from what I see bouncing back and forth between Disney+ and Apple+, the former has more losers than the latter, but one thing is certain.
Content is king.
So is access to that content and for that, both Apple and Disney are on the same page. It’s easy to get to Apple’s content and just as easy to view everything from Disney (when the servers are working; first day jitters, of course).
Apple has deep pockets so I won’t worry about market penetration of the customer base for a few years, and maybe by then Apple will have a more attractive package, but for now, it doesn’t matter.
Except for one thing.
The total cost of gathering cable TV-like content choices adds up to a price tag not that far from cable TV’s monthly price tag, but with a clumsier interface, of course. Now that Sir Jonny Ive is on the outs at Apple and pragmatism rules maybe we’ll see a successor to the Apple TV Remote, otherwise, Apple TV’s on-screen interface is not exactly God’s gift to humanity. Unless God doesn’t like us anymore.
The problem with so many streaming sources and online content is the user interface. All are clumsy and cumbersome but it is clear that Disney+ has and advantage over Apple TV+.
Content is king