Who dominates the internet? Techies, right? Oh, and dictators. Plus, Google, Facebook, Amazon, among others. Those in the know understand the danger when one entity controls too much of what we call the internet.
Google, I’m looking at you. From search engine results and online advertising, to a massive ad and user tracking mechanism, Google dominates the internet in ways no dictator could. Big Brother? Maybe.
Google’s playful, colorful logo notwithstanding, the search engine giant and online advertising behemoth exerts power over how the internet works in ways that collectives of governments cannot.
For example, Google’s AMP— accelerated mobile pages– carries the torch for faster websites, but only in a way that benefits Google first. The idea was to make publisher websites load faster on mobile devices.
AMP has been widely criticized by many in the tech industry for being an attempt by Google to exert its dominance on the Web by dictating how websites are built and monetized, and that “AMP is Google’s attempt to lock publishers into its ecosystem”. AMP has also been linked to Google’s attempt to deprecate URLs so that users will not be able to immediately see whether they are viewing a webpage on the open Web or an AMP page that is hosted on Google’s servers.
Google first. Everybody else second. How is that not like Big Brother?
The search engine giant also has the world’s most popular web browser in Chrome (from its own efforts to control browsing from the open-sourced Chromium project) which also paints how users see the internet by using its own brushes and canvas.
Google on a future version of Chrome:
In the future, Chrome may identify sites that typically load fast or slow for users with clear badging… Badging is intended to identify when sites are authored in a way that makes them slow generally, looking at historical load latencies. Further along, we may expand this to include identifying when a page is likely to be slow for a user based on their device and network conditions.
The internet is not survival of the fittest, but more on the order of controlled by governments and big data.
What would Chrome do for slow websites? Post a pop-up window that tells you it’ll be a while before the website’s page loads, therefore click on these ads in the meantime?
Already Google penalizes websites that do not use the more secure HTTPS protocol (the padlock in the URL bar).
Our plan to identify sites that are fast or slow will take place in gradual steps, based on increasingly stringent criteria. Our long-term goal is to define badging for high-quality experiences, which may include signals beyond just speed.
Years ago Mac360 and other websites recognized the trend toward ever more user trackers, ad trackers, analytics trackers, AMP accelerated pages, and Google’s desire for increased dominance of a standard it sets that gives advantage to itself first.
Mac360’s web pages, as well as all those in the Villagers system, are ad tracker free, analytics tracker free, even cookie-free. Plus, all the websites are designed to be faster than Google sponsored AMP websites, are fully functional and secure HTTPS, download faster than AMP websites, and score higher on YSlow or PageSpeed than about 90-percent of comparable websites.
Without Google. The internet does not need a Big Brother, and definitely does not need a Bigger Brother that stacks the technology deck in its own favor first.