Let’s take Apple. High tech innovator? Or, late follower? Apple is a little of both, actually; behind some trends and the leader in others. That means our favorite innovator may innovate by going backward.
Keys, Battery, Camera, Oh My!
Apple’s new MacBook Pro looks much like the last MacBook Pro model. Thin, flat, rounded corners, faster CPU, a few more features, and still no ability for mere humans not-employed by Apple to repair the beast.
What’s innovative on the new 16-inch MacBook Pro?
The keyboard? Nope. Out with the old and much-hated butterfly keyboard design and in with, uh, um– the iMac’s Magic Keyboard? How is that innovation? Pragmatism? Yes. Of the good kind.
What’s innovative on the new iPhone 11 Pro models?
The display? Nope. Bezels? Nope. Notch? Uh uh. The new iPhones are a bit thicker and a bit heavier so definitely did not adhere to the so-called Ive Doctrine of thinner, lighter, faster. It’s just faster, while thicker and heavier.
Wait. What? How can that be? Why? Well, Apple managed to squeeze about four or five more hours of battery life out of thicker and heavier and since most of us could not tell the difference, well, thank you, Cupertino.
See what’s going on?
Apple’s newfound love affair with innovation is just the pragmatism of yesteryear.
There’s more, of course.
Apple does not put products on sale, but Apple’s partners– Amazon, Best Buy, BH Video, and others– have Apple products on sale. That means Apple is acting more like competitors by having some products on sale almost all the time– including the new 16-inch MacBook Pro and the much acclaimed AirPods Pro.
Innovation is not dead at Apple but it does seem to have backed up a few years.
Fine with me.