Bad, right? I agree. But I wanted to underscore what seems to have been a general trend for half a dozen years. The PC has been dying, sales have been going down, the world has moved on to mobile and handheld devices instead. Guess what?
One of the main problems with news and information in the 21st century is determining what is accurate and factual and what is not. After all, most information dissemination is paid for by advertising, and that means eyeballs help to fund what you read, therefore, those headlines need to be catchy.
What is more catchy than “The PC is dying” or “The Mac is dead” or “Apple no longer cares about the Mac.” Fact or fiction. Ridiculous notion or is there an element of truth to consider?
The Undead PC: Dell has the best PC sales in their history
Funny thing. True story, too. So did the Mac. The best sales since the Mac launched in early 1984.
If two of the world’s largest PC makers– one can consider Apple to be the largest if Microsoft’s Surface PCs with touchscreens are considered tablets– are making money hand over fist and selling more products than ever and have happy customers, then, well, what gives with all the fake news?
What’s going on?
It’s interesting to note that Dell’s success is largely the result of Dell doing a better job fixing their PCs, not doing a better job building PCs that didn’t need to be fixed. For instance, Sony built better-looking, more reliable and more feature-rich products, but their support was horrible. Dell focused on support instead, and that strategy allowed them to survive, while Sony’s PC business largely didn’t.
Note that IBM allows employees to choose a Mac over a Windows-based PC, 200,000 employees did just that, and Big Blue claims its IT management costs have dropped thanks to the Mac.
What’s going on?
First, be careful about what you read. Headlines are designed to grab your eyeballs, fact or fiction. Second, nobody actually divulges the numbers of units they sell anymore, so surveys and guesstimates are the order of the day.
Here’s the truth. Apple builds Macs that customers want to use (butterfly keyboards notwithstanding). Dell builds better PCs, too, and Windows 10 may well be the best Windows version ever (Microsoft’s notorious upgrade problems notwithstanding).
The PC is not only far from dead, it is massively less annoying than it once was.
So it would seem, but note that Apple sells more iPads than Macs.
It’s great to see companies like Dell, Microsoft and Intel aggressively address the problems that likely led to the PC’s decline and showcase that, if you’re willing to invest in the PC market, it’s still going to reward you handsomely.
Making better products helps. What do most Dell notebooks look like? Mac notebooks. What do most smartphones look like? iPhones. What do most tablets look like… well, you see where this is going, right?
Dell has started to build PCs that customers want to use, something Apple has been doing with the Mac for many, many years.