Every now and again someone comes along with a must-have app for my iPhone. Last week I read about Rewound and downloaded it from the App Store. Rewound recreated the click-wheel iPod on the iPhone’s screen.
Who wants a click-wheel iPod? After all, the only iPod left today is the Touch. What Rewound did was bring a touch of history back to the present. Apple killed it.
The way Rewound worked was clever. First, it was a music player so it could find and play your songs, albums, and playlists. Second, it did not look anything like the original click-wheel iPod Instead, the interface was two rows of vertical buttons that mimicked how the iPod’s wheel worked.
Apple probably approved Rewound for sale on the App Store because it was just another music player. To get the iPod look required a user to download specific skins to match.
The result was instant. Rewound became a 2019 iPod on your iPhone. The click-wheel worked the same way– circular movement altered the Menu selections above.
What’s not to like? The only thing missing was the click sound (it might be there, but I could not find it), otherwise, the experience was similar to the iPod.
Apple killed Rewound. Why? Probably because the interface is owned by Apple, and Rewound simply found a clever way to get users to install it without having to do it themselves.
I understand the potential legalities here, but iPod is dead. Rewound is a clever and useful resurrection of an iconic look. Would Apple be harmed to cut a deal and allow the look and feel of such an app? No.
Shame on Apple’s heavy-handed approach to a delightful app with over 170,000 downloads.