It will be impossible for me to buy Apple’s new $12,000 Mac Pro. That’s the entry-level price tag for Mac and Pro display. It doesn’t take too many clicks to get it beyond $50,000 which is more than my car, and more than my first house.
Mac Pro is more than a professional level Mac for true professionals who need horsepower at every level. The Mac Pro is a symbol from Apple that the company cares and can be persuaded by customers.
A Mac Pro is impossible for me not because I don’t have the money. I could get the entry-level model but I won’t. I don’t have any need for that much Mac horsepower other than lust. Even an iMac Pro at less than half that price tag is more than I need or would ever use.
Mac Pro is an impossible burger for me. Those meatless burgers look good, taste good, but are not priced for meat lovers, and the overall ingredients and processing make it more like processed meat where the meat is replaced by something else; something we may not want to know more about.
Apple decided it needed a Corvette to show off its design chops; from the company’s non-chip engineering group that loves hardware and horsepower. Apple will not sell many Mac Pro models at those prices but it doesn’t matter.
What we need to understand about the most powerful Mac ever is obvious. The market has changed. The original cheesegrater Mac worked wonders back in the day– I owned two and loved them both for many years after a desktop iMac became more powerful.
Therein lies the point.
Power changes colors, puts on a new coat, while what we do and how we do it hasn’t changed that much in decades. I type about 60 words-per-minute. It’s the same speed on my MacBook Pro as it is on the old cheesegrater Mac Pro as it is on the family’s new iMac.
We do photos, videos, movies, and the like, and our requirements can be handled on a lowly entry-level MacBook Pro, so the need for a $12,000 Mac just isn’t there. Work requirements haven’t changed much. Hardware requirements have.
That’s not the case for so-called professionals. Go to YouTube, search for Mac Pro unboxing. You’ll get a few of the early adopters and they walk the new Mac Pro through some paces I cannot even imagine. They love it. I want to love it. I cannot justify the love.
Our average Mac is used about five years. A Mac that powerful could be used for 10 years; so long that macOS Santa Monica wouldn’t run on it, while a $1,000 MacBook Air purchased every five years will do the deed.
Apple’s new Mac Pro is a Corvette, a Dodge Viper, a machine for a specific purpose. First, to show off. Second, to satisfy a specific customer.
The rest of us get to watch, drool, lust and wish for the lottery win we never had. That means the new Mac Pro is good for us even if we won’t buy it.