Parts of the internet are broken. We can’t fix it but we can control how Mac360 works and we respect your privacy as much as our own. Back in the day we placed more than a dozen display advertisements on each page. Today you’ll find one. And the ad does not track you while you visit Mac360 and neither do we. Why?
Tracking your online viewing habits is out of control. How do we know? Kate MacKenzie installed the Ghostery ad tracker and blocker utility on her Mac. The results are astounding. Here’s the list of trackers on Mac360.
Ghostery grabs each web page, rummages through the code, and checks the tracker scripts installed on the page. Our goal is zero tracking.
Here is the Ghostery finding for another popular Mac and Apple-oriented website.
What’s going on? Why all the trackers?
Websites need advertisers to help pay the bills. Advertisers want to track you so they can serve more attractive ads, ostensibly aimed at you and your online viewing habits. Unfortunately, that doesn’t work so well, which is why we dumped Google’s famed AdSense. First, too many trackers. Second, we grew tired of the mis-matched ads.
We’re a site about Apple and the Mac so why does Google send readers ads about Macintosh apples, and MAC cosmetics? Occasionally we write about Windows vs. Mac, and Google sends ads for windows for your home.
See the problem?
Here’s another Ghostery reading for a very popular Apple-oriented website.
What are all those trackers doing?
Advertisers use the data they gather from you to push ads that their algorithms think might entice you to click on an ad and buy something. It’s that simple. It’s also out of control. Ads and trackers are everywhere and they’re growing in number. Readers have taken things into their own hands and installed ad blockers on their browsers which, well, block trackers and ads. That speeds up website viewing, but also cuts down on a website’s revenue, so they push more ads onto each page.
See? Out of control.
We thought there might be a better way. First, we don’t use trackers. We wouldn’t know what to do with the data anyway. Second, we want advertisers who match our content. Apple stuff. Third, one single solitary display ad per page. Not enough to scare readers away, not enough to slow down a website page and suck up precious bandwidth.
Here is the Ghostery finding on the popular ZDNet Windows PC website.
It’s a mess out there. Everybody wants a piece of your eyeballs, so to speak.
First, we dumped Google’s infamous Google Analytics trackers, then we dumped Google’s ads and decided to be like Apple and Think Different™ by reducing ads, eliminating trackers, and keeping it simple. According to Cookie Checker we don’t even have a Mac360 cookie.
What’s the benefit of ‘no tracking?’
First, a website loads much faster. Second, there’s less visual clutter and more content to view (which is probably why you visit a website in the first place, right?). Third, you’ll feel better knowing that Mac360 and our writers really don’t care about your online viewing habits and don’t want to track what you read. Just visit us often and support our advertisers and sponsors.
Did I mention faster?
Here is the GTMetrix Performance Report for Mac360 which uses Google’s Page Speed and Yahoo’s YSlow website performance systems.
Not bad, huh? Fewer ads and no tracking means faster webpage load times.
Here’s a recent test from Pingdom Tools that highlights the same thing.
Those website scores tell exactly what happens when a website is optimized for readers instead of advertisers. Of course, we hope you’ll support and visit our advertisers during your visit. They’re nice people who enjoy being a part of the Apple and Mac community as much as you and I. If small is beautiful, and simple is better, we hope you’ll enjoy the new Mac360.