
Why does Microsoft intentionally lie about their products? Why not just built a better product and let the market decide? As it turns out, Microsoft has a problem with building products people want to buy, and a problem sticking to … Continue »
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Why does Microsoft intentionally lie about their products? Why not just built a better product and let the market decide? As it turns out, Microsoft has a problem with building products people want to buy, and a problem sticking to … Continue »

When it comes to graphic designers, tools matter. What if you’re a budding graphic designer and you’re on a budget that is so restrictive that buying or renting anything from Adobe just isn’t in the immediate future? You need these … Continue »

They say a picture is worth a thousand words. If so, why is it so difficult to drop captions onto photos before uploading to Facebook, Twitter, Tumblr, et al? As it turns out, all you need is 99-cents and the … Continue »

There’s something about living in a digital walled garden that is both comforting and frustrating. One of the hallmarks of OS X has been that it gets out of the way, out of your face, and lets you concentrate on … Continue »

It’s never been more apparent that building the whole widget– software and hardware– works to Apple’s advantage. Take OS X Mavericks and the new line of MacBook Air models as an example. What would you expect in a new MacBook … Continue »

Tim Cook’s Apple sure knows how to keep a secret, perhaps even better than Apple under Steve Jobs reign. How so? Last year Cook said a new Mac Pro was on the way. And, Cook said a future Mac would … Continue »

Apple’s mantra for a few decades has been Think Different. That corporate attitude brought the iPod, iTunes Store, iPhone, and iPad, not to mention a line of Macs that are the envy of the PC world (not to mention the … Continue »

More than a few companies give their employees a break every so many hours. Call it a coffee break, but if your company is one of the many that do not offer the obvious (need for coffee, which improves circulation, … Continue »

The capabilities that are built in to Mac graphic design tools these days are nothing short of a revolutionary change. Photoshop sells a limited version for less than $100. The nearly as capable Pixelmator is less than $15. If your … Continue »

The proliferation of paint and photo editing apps for Mac and iPhone leads me to a conclusion. Either there are plenty of customers and the market is growing, or, it just doesn’t take much to create digital painting and drawing … Continue »

Most of us have this love hate relationship with email. Well, alright, not so much love anymore. It’s mostly hate, but we’re still addicted to the inbox and the incoming mail alert, whether we want to respond to a message … Continue »

We’ve entered the golden age of applications for the Mac. It’s that time when we expect an app to do everything and cost just a dollar or two. I know. It’s crazy, but that’s what’s going on. An app needs … Continue »

Have you read about the $400 Lytro camera? It takes photos where everything is in focus. Adding focus or depth of field is done in software. You can kinda sorta do the same thing with the camera in your iPhone. … Continue »

About 20 or so years ago, years before the public internet took over the world, I worked for a company which had internal email. It was intra company only, but everyone loved it as a new way to communicate and … Continue »

If you are struggling with a long todo list and wonder why you can’t seem to make a dent in all that needs to get done, there might be a problem with your apps. No, it’s not the quality of … Continue »

A few of our readers took issue with my Open Letter to Google’s CEO Larry Page which encouraged him to re-adopt Google’s original motto, ‘Don’t Be Evil.’ Google could also be encouraged to be a more consistent internet citizen and … Continue »

Getting Things Done is easier said than done but there’s just so much to do these days that you absolutely positively must have a list. Among the hundreds of todo list apps, which one? What’s the most popular todo list … Continue »
Copyright © 2004 - 2013 Ron McElfresh, Honolulu, HI. All. Rights. Reserved.
Apple’s Biggest Secret Is Hiding In Plain Sight
With every new product presentation or keynote show, there’s one thing Apple seldom fails to do. Polarize the tech pundit crowd. For those of us who pay close attention to Apple’s every word, sometimes something seemingly obvious falls through the … Continue »